Student Employees Can Ignite a Campus-Wide Passion for Rec and Wellness

From group exercise instructors to personal trainers, from sports officials to lifeguards, and everyone in between, it’s no secret that students who work in campus recreation are passionate about what they do. And the great news is that their enthusiasm is contagious! Thanks to social media, it’s easier than ever for student staff to share their love for all things campus rec and inspire their own social circles to get involved in your school’s programs.

When you collaborate with student employees on this intentional approach, you do more than build awareness about your facilities and programs; you create trusted brand ambassadors. A brand ambassador is someone who thinks so highly of a brand, product, or service that they willingly recommend it to others on your behalf. Achieving this kind of sincere devotion from customers is the holy grail of any marketing strategy.

Log in to view the full article
Page 1 of 89
Next Page
AB Show 2025 in San Diego
AB Show is a solution-focused event for athletics, fitness, recreation and military professionals.
Nov. 5-8, 2025
Learn More
AB Show 2025
Buyer's Guide
Information on more than 3,000 companies, sorted by category. Listings are updated daily.
Learn More
Buyer's Guide