Game On: Competitive Student Employee Recruitment in College Rec

College students conversing

Editor's Note: A version of this article first appeared on Christina’s LinkedIn blog.

With large populations of student employees, competition for talent is high among employers on college campuses. Often one of the largest employers with hundreds of student employees at any given time, recreational sports departments are constantly competing with other large campus employers to recruit. How can your department position itself as an attractive campus employment opportunity for students? In their book Co-Opetition, Adam Brandenburger and Barry Nalebuff say, “A player is your competitor if customers value your product less when they have the other player’s product than when they have your product alone.”

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