New Technology Innovations for College Recreation

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Athletic Business made the trip to Portland, Ore., at the end of March for NIRSA’s annual conference. The show’s expo floor was a showcase of all the products and services that support college recreation and its facilities, including a spate of companies innovating in the technology space. Here’s a close look at one startup with big aspirations in the college rec marketplace, as well as a rundown of a few other tech innovators we spotted at NIRSA 2022.

Utrackr CEO David Levinson, along with a group of students who helped create the platform, envision a solution that will allow anyone on campus to reserve cardio equipment and generally use a rec center’s fitness areas without wasting time waiting for a machine to become available.

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