UCLA Football Sees Flagging Attendance at Rose Bowl | Athletic Business

UCLA Football Sees Flagging Attendance at Rose Bowl

While UCLA’s football team may be playing in one of the most storied stadiums in college sports, the team is failing to draw crowds befitting of the Rose Bowl to its games. 

With the Rose Bowl boasting a capacity of 75,000, UCLA managed to draw 52,578 fans to its game Saturday against Oklahoma, and according to a report from Yahoo Sports, many of those fans were Sooners fans.

In an effort to get more fans to turn out for the game, UCLA gave away four extra tickets to each season ticket holder. The effort was all for naught. Yahoo! Sports reported that the free tickets given away were valued at $280, but as kickoff neared, prime seats at the 50-yard line could be bought for $25 on the secondary market.

This week’s attendance comes after the Bruins managed to draw jut 36,951 fans to their game last week against San Diego State.

In a sports saturated city like Los Angeles, UCLA is going to have to do better than a finishing under .500 over the last three seasons. The team is currently lead by Chip Kelly who garnered a $20 million contract but has done little to improve performance.

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