When Louisville football fans return to Cardinal Stadium this year, they'll find some significant updates aimed at improving the fan experience.
Following an in-season and post-season surveying of all ticket members, the athletics department announced that is has used fan feedback to affect change beginning with the following key areas in Cardinal Stadium: Wi-Fi connectivity, club space upgrades, expedited point of entry and concessions improvements.
"These efforts are just the beginning. We know that the game-day experience must be evaluated through the eyes of our fans. Our fans' input is invaluable, and it is imperative that we listen—even when it isn't fun to hear --and turn that input into action. For me, it's a non-negotiable that our commitment to evolve how we operate matches CardNation's commitment and devoted passion for our team," interim director of athletics Josh Heird said in a statement.
Topping the list of concerns was adding increased wireless connectivity throughout Cardinal Stadium. The athletics department invested over $5 million to install Wi-Fi access for fans to improve their game day wireless experience. UofL worked with AmpThink on upgrading connectivity, allowing fans to not only have use of the free Wi-Fi system, but also allow for more in-venue digital engagement opportunities during the game.
Officials anticipate this project to be completed in time for the home opener on Sept. 16 versus Florida State.
The project was completed with help from a $4 million dollar gift from Angel's Envy, and the department has invested additional funding to fully renovate the former Brown & Williamson Club, located on the west side of the stadium.
According to the school, the expansive 18,000 square feet Angel's Envy Bourbon Club will feature modern technology, unique gathering spaces and elevated furnishings and finishes that honor Louisville's rich bourbon heritage. Elements that represent the Cardinals' proud football history and Angel's Envy distinct art deco identity will round out the club's aesthetic.
To assist in expediting the gate entry process, new pedestal ticket scanners will be installed at the three busiest gates at Cardinal Stadium. Additionally, walk-thru security will be implemented, using stationary magnetic scanners, replacing the handheld/manual scanners from previous seasons.
In effort to improve concessions availability, Grab and Go Stations will be installed in key areas of the stadium concourses, making high-demand options more readily available to assist in reducing wait times. Additionally, a complimentary concession item for each game will be available during certain times of the game in all club spaces.