The University of Georgia has decided to forgo beer and alcohol sales to most football fans at Sanford Stadium during the upcoming season.
The University of Georgia has decided to forgo beer and alcohol sales to most football fans at Sanford Stadium during the upcoming season.
UGA athletic director Josh Brooks made the comments Thursday after Georgia’s athletic board meeting.
According to LMTonline, the school began selling beer and alcoholic seltzer this past season for men’s and women’s basketball games in Stegeman Coliseum and at baseball games at Foley Field and softball games.
Brooks said Georgia is looking to move slowly as it implements alcohol sales.
“That’s not even a discussion point right now,” Brooks said “We introduced it at Stegeman, Foley Field and softball and it’s been a slow roll out. We’re going to be very intentional about that. That’s just not on the agenda right now for Sanford.”
Fans who pay for expensive luxury suites will still be able to purchase alcohol at Sanford, as has been the case since 2019.
Brooks said that implementing alcohol sales at a stadium that seats 90,000 is complicated.
“There’s a lot of elements into it, whether it’s the length of the game and the time, or the logistics of just doing it and preparing it,” Brooks said. “Look, we’re still learning as we grow, so we started with smaller venues, to where we can crawl, walk, run, so now we’re still monitoring the progress."
