Patriots' Gillette Stadium to Open Unique Beer Hall Concept With Access to Players

Fans of the NFL's New England Patriots will be able to watch their favorite players walk onto the field from a unique vantage point this coming season. 

According to Boston.com, the Patriots have added the Celebration Beer Hall at Gillette Stadium. The collaboration between the Kraft Sports Group and Anheuser-Busch resulted in a new 6,000-square-foot space that will be completed before the start of the NFL.

With an oval bar in the center of the space, fans will have views on one side of the space of Patriots players walking from their locker room to the field. On the other side, they can look out onto the field just a couple dozen yards from the North end zone. 

Memberships to Celebration Beer Hall can be purchased for Patriots games on a season-long basis, and on an individual game basis for Revolution matches and select Gillette Stadium special events. Memberships will feature all-inclusive food, Anheuser Busch products, preferred parking, giveaways and special guest appearances.

According to the Kraft Sports Group, “memberships will feature all-inclusive food, Anheuser Busch products, preferred parking, giveaways and special guest appearances.”