Operators of the Milwaukee Brewers' American Family Field are commissioning a study that will explore a revamp of the facility's parking lots.
The Wisconsin Professional Baseball Park District has issued an official Request for Proposals, which seeks a consultant to explore the feasibility of developing a mixed-use, entertainment or residential buildings.
According to Urban Milwaukee, the WPBPD is required to request the study as a result of the 2023 subsidy agreement, which provided more than $500 million in public funding in exchange for the Milwaukee Brewers signing a lease extension through 2050.
“I would like to challenge the Brewers, to challenge the organization to really consider, to really push out, this idea of building a district of American Family Field and not be surrounded by a sea of parking,” said Milwaukee mayor Cavalier Johnson. “You can still have parking, you can have parking structures, whatever, but there should be something more than just places to store cars.”
According to the RFP, “The consultant will provide a high-level overview of demographic and economic conditions and forecasts relevant to the baseball park facilities, summarize comparable sports redevelopment case studies, and identify potential development options (e.g., mixed-use, entertainment, residential) for consideration. This assessment is intended to include the statutory feasibility study and PILOT recommendation, not to prescribe specific projects or uses."
Responses to the RFP are due by June 10.
The final report is to be completed by Dec. 7, satisfying Act 40’s two-year deadline.
