When the Savanah Bananas stopped off at the University of North Carolina's Kenan Stadium, they brought more than smiles and a great fan experience.
According to esthe university, the Bananas’ debut appearance in Kenan Stadium generated more than $17.1 million in direct economic impact for the town of Chapel Hill and the surrounding region.
Carolina Athletics transformed its football field into a family-friendly baseball spectacle, hosting two games and 100,000-plus fans April 11-12. The fun-filled weekend created a significant boost to the local economy.
The $17.1 million in direct tourism spending includes money spent by visitors for hotels, parking, concessions, merchandise and transportation. In addition, the event generated an additional $7.2 million in indirect economic impact, which includes vendor hiring, retailer restocking and additional services needed to support tourism.
“It was really special to see our university, department, town and local businesses come together to host such an impactful and memorable event,” said Steve Newmark, executive associate director of athletics at Carolina. “Bringing these two games to Kenan Stadium not only allowed us to introduce new visitors to Chapel Hill but also helped strengthen our local economy in ways we hope to duplicate in the future.”
The event drew more than 25,000 overnight visitors and more than 75,000 day visitors. Over the course of the weekend, an average of 16,984 hotel rooms were booked per night.
“We’re thrilled by the tremendous success of the Savannah Bananas weekend and the positive impact it had across our entire region,” said Jess Anderson, Chapel Hill’s mayor. “From Chapel Hill to neighboring communities, hotels, restaurants and local businesses all benefited from the excitement and energy these games brought to town. This event showcased what’s possible when the town, the University, local partners and our business community work together to create something truly special. Most importantly, it gave residents and visitors alike a fun, memorable experience that brought people together and highlighted Chapel Hill as a destination for unique community events.”
The event also saw significant exposure for Chapel Hill and the University, generating an estimated 18-25 million impressions and 1,500–2,500 posts for the Savannah Bananas’ social media accounts, with the top-performing video reaching roughly 5 million views.
