SGMA to Rebrand, Broaden Industry Focus

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The Sporting Goods Manufacturers Association, the leading global trade association of manufacturers, retailers, and marketers in the sports products industry, is rebranding itself as the Sports & Fitness Industry Association.

The change comes after a two-year strategic review and planning process during which SGMA refined its mission statement, core services and communications platform to "focus on promoting sports and fitness participation and industry vitality," according to an association press release.

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