Active Network Launches Mob Experience

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Source: Active Network

SAN DIEGO, CALIF. - June 20, 2012 - Consumers are flocking to an explosive, new trend in mass participatory sporting events-where individuals and teams compete and socialize by jumping over fire, crawling through mud, outrunning zombies and getting splashed with paint. Recognizing this emerging trend, Active Network (NYSE: ACTV), the leader in cloud-based activity and participant management™ solutions, today launched a brand new Mob™ experience on its flagship media property, Active.com® to reflect and celebrate the mob mentality of this new breed of adventure-seeking participants.

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