Source: GymGroups
Palo Alto, California – GymGroups (Palo Alto, CA) GymGroups@ has launched a branded and maintained on-line platform for community development to improve member retention for the fitness industry. Members can find like-minded people in their gym and even create their own interest groups, whether fitness, career, or hobby related.
They can communicate directly with their trainers and read salient blogs, post off- and in-gym calendar events, upload workout data, photos, videos, and much more. The gym is in complete control of permissions.
According to IHRSA, over 33% of first cancellations are due to social reasons. GymGroups can have a significant impact here - with increased profitability for the facility - by creating a sense of tribe among members. It already has over 12,000,000 unique community members.
Founder and CEO Emre Sokullu says, “GymGroups uniquely offers a highly valuable service to keep members engaged. It is much less expensive to retain members than to generate new ones. GymGroups maintains the scalable platform and the gym has full control over content and permissions. Deployment is speedy and simple, with nominal training required. Early acceptance and enthusiasm has exceeded our expectations.”
Member retention is a problem that has plagued the fitness industry for years. By building a sense of community among new and existing members, gyms will be able to decrease the fall-off rate for new members and engender a sense of belonging that keeps them staying – and paying – longer.
API’s are available to link to fitness tracking, existing databases, rewards programs, surveys, and more. GymGroups is branded with the gym’s look and feel. The facility can decide whether to be ad-free, or sell advertising space on its site for extra profit.
GymGroups plans to participate at major conferences for the fitness industry as part of its launch.
About GymGroups: GymGroups provides a branded and maintained on-line community platform to improve member retention for the fitness industry by fostering a sense of tribe and belonging among gym members. GymGroups has over twelve million (12,000,000) unique members. Implementation is fast and simple, with nominal training required to enable a fitness facility to take immediate advantage of this powerful service. For more information, visit www.gymgroups.com or call 650-383-8875.
