TomTom Partners with Reebok Spartan Race

Source: TomTom

Burlington, MA, June 8, 2015 – TomTom announced today their commitment to obstacle racing, one of the fastest growing sports in America, becoming the essential way to train for Reebok Spartan Race. Like the 4.5 million-strong Spartan community, TomTomis continually pushing boundaries and discovering new territory in a fun, bold and adventurous way to help people reach their goals.

Athletes training for obstacle races will have an optimal way of preparing for the physical, mental and cultural journey to becoming the best they can be. TomTom will help participants that wear the TomTom Multi-Sport Cardio GPS Sport Watch to train more effectively.

Obstacle racing is among the fastest-growing sports in American history. Last year, over 2 million courageous people from across the nation dedicated themselves to obstacle events, jumping through fire, crawling through mud, and voluntarily punishing themselves with obstacles, rocks and the unforgiving elements…all in the name of fitness and fun.

“This relationship is a natural fit for TomTom, as we share the belief with Spartan that you can achieve most anything by putting forth the effort,” said Jocelyn Vigreux, President of TomTom, Inc. “TomTom’s GPS Sport Watch provides instant feedback, helping athletes train smarter and harder. Designed to hold athletes accountable to their training, it motivates them to push their limits.”

The TomTom Multi-Sport Cardio makes it easy to train in the optimal heart rate zone, making it an essential training tool for Spartan competitors. Runners can select one of five intensity zones to match their training goals and will receive alerts to know whether they need to speed up or slow down. Runners can see real-time heart rate, distance, pace and other essential running information at a glance, while running.

Reebok Spartan Race, a timed obstacle race series, features courses of incremental length in locations worldwide. With over $500,000 in prize purse over the course of the year and a World Championship event, the sport encourages athleticism and adventure for all competitors. As a part of an overall Spartan lifestyle brand, the Spartan Race offers a chance for athletes of every level to challenge themselves to continually grow and improve as individuals.

“TomTom is a world class technology leader, particularly in the fitness space, and we can’t imagine a better partner to work with as we continue to define a new sport,” said Joe De Sena, Founder and CEO of Spartan. “Their innovative technology will help the performance of our race participants, ultimately helping them improve and accomplish their goals, and further progress Spartan Race.”

Terms of the deal were not disclosed.