Life Fitness Adds Sponsorship Support To AFS’ Studio Report | Athletic Business

Life Fitness Adds Sponsorship Support To AFS’ Studio Report

(CHICAGO, ILLINOIS, August 19, 2015) – The Association of Fitness Studios (AFS) proudly announced today the addition of Life Fitness as a sponsor of AFS’ groundbreaking research study, 2015 Fitness Studio Financial Benchmarking Report, to be released in early September.

The 50+ page Report reflects the results of the first-ever financial market research conducted in the rapidly growing and evolving “boutique” studio segment of the fitness industry. The research was conducted by ClubIntel, the leading fitness market research firm.

“We’ve had our eye on the studio market for some time,” said Mike Zinda, Life Fitness’ Vice President Sales, National Accounts. “AFS has rapidly become an influential, integral leader in this area. We want to support their efforts and the market in general.”

The Research Report, for the first time in the studio segment of the fitness industry, defines benchmark numbers and metrics against which studio owners can measure their success, and investors can evaluate the industry.

The study captures data from a critical mass of fitness studios of all types. The results have been tabulated and segmented by a variety of means, including studio discipline, square footage, and geography. Each significant data point is accompanied by appropriate charts or graphs.

“We are thrilled to deliver this critical research to the fitness industry,” said Josh Leve, AFS founder and CEO. “And we’re equally thrilled that a company of Life Fitness’ experience and stature sees value in AFS and this project. We look forward to working them in the future.”

Distribution of the electronic Report is expected to exceed 50,000, including customers and prospects of Life Fitness and other Report sponsors SFIC Insurance, TEN Institute, Club Ready software, and American Barbell along with AFS database of 12,000+ studios and fitness professionals. Additional distribution will be through AFS allies and associate members.

“Providing cutting edge market research is one of the many things we do,” said Leve. “Identifying trends and enhancing the business climate for fitness studios is central to our mission.”

About Life Fitness

Life Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment and billiards tables, accessories and game room furniture under the brand names Life Fitness, Hammer Strength, SCIFIT and Brunswick Billiards. Its equipment is distributed to more than 120 countries. Headquartered outside Chicago in Rosemont, IL, Life Fitness is a division of Brunswick Corporation (NYSE: BC). For more information on Life Fitness and its family of brands, visit, and

About AFS

The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios. AFS provides studio owners and developers a wide array of business-specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown. 

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