Source: Association of Fitness Studios
(CHICAGO, ILLINOIS, October 9, 2015) – The Association of Fitness Studios (AFS) today proudly announced and welcomed the addition of ActivMotion™ to its membership ranks.
ActivMotion manufactures and sells its patented ActivMotion Bars and delivers its supplemental ActivMotion Training™ education to fitness professionals and exercise enthusiasts all over the world.
ActivMotion Bars are hollow and partially filled with rolling steel weights that move in a gentle fluid-‐like manner within the bar. According to a clinical study completed at the University of Michigan, ActivMotion Bars activate muscles of the body up to 173% more than standard conventional workout tools like medicine balls and various other weighted bars, bells, etc. The reason for this is simple: static resistance (as found in the tools above) is dead weight and does not impose dynamic demands on the body.
ActivMotion Bars, on the other hand, are always moving as the internal rolling weight within the bar shifts, thus imposing dynamic demands on the body that build greater core strength, stability strength, mind-‐muscle awareness, flexibility and overall functional fitness while burning more calories due to the fact that more muscle is working to keep your body stable!
“Clearly, our products and programs are ideal for the fitness studio market,” said Derek Mikulski, ActivMotion Bar’s inventor and corporate CEO. “We’ve seen the market evolve and we embrace AFS’ efforts to build the community through education and sharing ideas.”
The disruptive nature of the internal rolling weights creates the ActivMotion Bar difference. It's a difference you can feel and hear the moment you pick up the bar. The product and its ActivMotion Training protocol will improve the level of fitness for beginners to pro athletes, or anybody in between.
“ActivMotion Bar is exactly the kind of company that can make a difference and we’re proud to welcome them to our association,” said Josh Leve, AFS founder and CEO. “The product strengthens your core, challenges your balance and stability, and most importantly – it’s unique with the science and programming to back it up.”
Mikulski has built an extensive team of industry and training experts including master trainers Robert Sherman, Abbie Appel, Julie Bellis, Pete McCall and SGT. Ken Weichert. For their specialized golf fitness applications, Dr. Mike Voight of the Titleist Performance Institute supplies the know-‐how.
More information on ActivMotion Bar can be found at www.activmotionbar.com.
The Association of Fitness Studios (AFS) is the only membership community dedicated solely to the business of fitness studios. AFS provides studio owners and developers a wide array of business-‐specific products, services, and benefits that enable them to more effectively manage and grow their businesses, building on the passion, compassion and courage they’ve already shown. www.afsfitness.com