St. Louis Cardinals Upgrade Main Video Display with Daktronics

BROOKINGS, S.D. (Jan. 12, 2016) – Baseball’s St. Louis Cardinals have once again turned to Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, to provide new LED video display technology. The new main display, ribbon displays and out-of-town display are currently being installed at Busch Stadium, in St. Louis, Missouri.

“New scoreboards have been on our radar for the last few years,” said Joe Abernathy, vice president of stadium operations. “The improvements will allow us to do much more in regards to in-game fan video and social engagement.”

Totaling 4,800 square feet, the new main video display measures 40 feet high by 120 feet wide and features a 13HD pixel layout, the premier outdoor technology for sun-cutting brightness to provide crisp, clear imagery. The display will be approximately three times larger than the previous display with twice the resolution. It will feature wide angle visibility to provide a great view to fans throughout the stadium.

The main display also features variable content zoning which allows it to show one large image or to be divided into multiple different windows to show any variety of live video, instant replays, up-to-the-minute statistics, graphics and animations, and sponsorship messages.

“Daktronics is proud to continue our long-standing relationship with the St. Louis Cardinals to upgrade the video technology at Busch Stadium,” said Daktronics Regional Manager Tony Mulder. “These enhancements are sure to improve an already amazing game-day atmosphere at baseball’s highest level of competition. We’re excited to see the final product entertaining Cardinals fans this upcoming season.”

The installation includes an out-of-town display measuring 40 feet high by 81 feet wide and featuring a 13HD pixel layout. This display will show updates from other games from around the league.

The other nine displays will be installed along the seating fascia covering a length of 565 feet. These display feature a 15HD pixel layout and provide the opportunity to highlight sponsors throughout events as well as provide supplemental content to the main display.

Daktronics LED video and messaging display technology offers industry-leading environmental protection for a long lifetime with consistent performance and low power consumption, providing value and excitement for years to come.

About Daktronics

Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audio-visual systems and implementation with offices around the globe. Discover more at


Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and is intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectations, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, fluctuations in margins, the introduction of new products and technology, the impact of adverse weather conditions and other risks noted in the Company's SEC filings, including its Annual Report on Form 10-K for its 2015 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

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