London, ON (January 21,2016) — Today, GoodLife Fitness boasts over 350 clubs from coast-to-coast in Canada - the largest club in the nation and the fourth largest in the world. In 2011, after 33 years in the fitness industry, with over 250 successful experience-focused GoodLife Fitness and Énergie Cardio clubs (GoodLife model of clubs in Québec), GoodLife Founder & CEO, David 'Patch' Patchell-Evans decided to focus on the incredible benefits available to Canadians through the low cost club market.
"People are amazed when they walk into one of our Fit4Less or Éconofitness clubs," says Patch. "The clubs are pristine, spacious and offer a huge variety of top-of-the-line cardio equipment; premium selectorized strength equipment; and a vast selection of free weights. They can't believe that the most advanced fitness equipment is available to them in such high quality facilities for such a low cost. In four short years we're already on target to open 100 clubs by the spring and there is so much more opportunity that still exists across the country for growth and development of this club model."
Fit4Less offers memberships at the lowest cost in Canada at $8.99 per month (+ joining fee and applicable taxes) for a 4Less membership which includes access to one club of choice plus access to strength training equipment, free weights and cardio equipment, a 30-minute express circuit and 24-hour club access at many locations. For $18.99 per month (+ joining fee and applicable taxes), for a Black Card membership, members have access to all club locations, a no commitment membership, as well as many excellent benefits such as half price cooler drinks; the opportunity to share their membership with friends and family; massage chairs; and HydroMassage beds in select locations. Éconofitness offers memberships starting at $120 per year, payable at $10 per month, which includes access to one club of choice, an orientation session on the 30 Minute Express Circuit and virtual group classes. Memberships are simple and quick to purchase online at fit4less.ca and econofitness.ca.
"I am so thrilled that we are able to offer these incredible clubs to Canadians," says Patch. "We know that Canadians are looking for different ways to achieve their health and fitness goals. Some are just starting their journey and are excited to come to a club that offers no judgement, where they feel welcome and are able to get started without feeling any intimidation because they know many people are on the same journey that they are. Some people are experienced exercisers who know exactly what equipment they want to use and they want the convenience of coming to one of our 24/7 clubs whenever they want. We also know there are some people are on a budget and this incredible price point gives them the opportunity to achieve their goals in a great facility - they don't have to sacrifice on great equipment, safety or cleanliness because the cost is lower."
Patch and the GoodLife Team have plans to expand their low cost offerings to over 500 clubs across Canada in the coming years.
"We know what Canadians want," says Patch. "I've been imbedded in the fitness industry in Canada for almost 37 years since I opened my first club in 1979 with the vision of sharing the incredible benefits of living an active and healthy life through fitness with Canadians from coast-to-coast. We talk to our members and to our potential members all the time and we know what they are looking for, and I am confident that we have the means to achieve it through the formidable relationships we have developed with the real estate community in Canada along with our excellent suppliers and vendors; and with leaders in communities from all points in the country who all aspire to make Canada the healthiest nation in the world."
About GoodLife Fitness
Proudly Canadian since 1979, GoodLife Fitness is the largest fitness club chain in Canada and the fourth largest overall in the world. With over 350 clubs from coast-to-coast, including GoodLife Fitness, Énergie Cardio, Fit4Less by GoodLife and ÉconoFitness Clubs, approximately 14,400 employees and more than 1.2 million Members, GoodLife is helping to transform the health and wellness of 1 in 30 Canadians every day.
Public Relations Senior Specialist, GoodLife Fitness