Source: SportsArt Fitness
SportsArt America is pleased to announce the appointment of industry veteran Ivo Grossi to the position of Vice President Sales – North America.
Ivo brings 20 years of domestic and international executive experience in the fitness, health & wellness industry.
Many of those years were spent at worldwide industry leader Technogym, where he has built and led sales, marketing, and business development teams that have contributed to establish and substantially grow this premium brand in the North American market.
His leadership experience in business development and strategic growth further extends to wearables at Sensoria Inc., where he led and executed a worldwide go to market strategy, and to mind/body at Peak Pilates, where he overhauled the commercial operations. Ivo teaches yoga and meditation and writes about mindfulness, leadership, and conscious business on his blog at www.ivogrossi.com.
"We are very excited to have Ivo join our team. His leadership in the industry combined with his vast experience in sales, marketing, and business development brings a tremendous amount of talent to our organization" says Tom Maraday, Executive Vice President.
“With Eco-POWR™, the plugin-ready green technology cardio line, which includes indoor cycles, and SENZA™, the new android-based cardio touchscreen UI, which will both debut at IHRSA” - states Grossi – “SportsArt is becoming the best well-kept secret in the commercial market and a gem I intend to bring to the attention of those industry players looking for differentiation.”
About SportsArt Fitness
For more than 35 years, SportsArt Fitness has been an industry innovator in the design and manufacture of high quality cardiovascular and strength equipment for commercial, medical and residential use. They retain control over every aspect of the design and manufacturing process to ensure proper integration, maximum performance and longer product life. SportsArt maintains TÜV certifications for ISO 9001 quality management ISO 14001 environmental management, demonstrating their strong commitment to sustainable manufacturing practices. With hundreds of patents worldwide for innovative fitness technologies, SportsArt Fitness is the leading green fitness partner, developing equipment that is instrumental in rebuilding and sustaining lives. For more information, visit http://us.gosportsart.com/en/.