Premium Partners

Les Mills International Unifies U.S. Operations Through Acquisition of Fitmarc Distributorship

Source: Les Mills

BALTIMORE – March 1, 2016 – Global group fitness leader, Les Mills International, has announced the unification of its distribution and customer service operations across the United States with the acquisition of the South Central territory, formerly under the management of its prior distributor, Fitmarc. As of March 1, 2016 Les Mills programs will be sold and serviced throughout the U.S. under one wholly owned subsidiary, Les Mills U.S.

“Recognizing Fitmarc as a valuable Les Mills partner, Les Mills U.S. is committed to continuing its high-quality customer service, marketing and sales support and instructor training in the 12 states formerly serviced by Fitmarc,” said Jesper Magnusson, CEO, Les Mills U.S.

With this acquisition, Les Mills U.S. will support the group fitness and business needs of its customers formerly serviced by Fitmarc in Alabama, Arkansas, Colorado, Kentucky, Louisiana, Mississippi, Montana, New Mexico, Oklahoma, Tennessee, Texas and Wyoming.

“Having been business partners for many years, Fitmarc and Les Mills will continue to maintain a strong and collaborative relationship throughout and beyond this transition,” said Robert Dyer, CEO, Fitmarc. “I am confident that Les Mills will continue to be a valuable business advisor to club partners in our region and provide the best group fitness solutions available in the marketplace today.”

To find a Les Mills class, visit

About Les Mills
Les Mills International is the creator of 13 global group fitness and team training programs, including BODYPUMP® (weights), BODYCOMBAT® (martial arts), RPM® (indoor cycling),LES MILLS GRIT® (30-minute high intensity interval training) and LES MILLS SPRINT™ (high-intensity cycling). Every week, millions of people get fit in more than 16,000 clubs across 80 countries with the help of 100,000 passionate Les Mills instructors. The company’s SMART TECH™ equipment line combines innovative ergonomic design with quality construction to help people get better results from their workouts in less time, while Les Mills Good Protein, a simple and functional protein powder, helps people fuel their bodies right. For more information, visit Les Mills at

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