McDavid Joins Shock Doctor and Cutters in a Multi-Year Partnership with Pop Warner Little Scholars

Source: United Sports Brands

Fountain Valley, Calif. (March 1, 2016) – McDavid, a global leader in sports medicine products, is helping educate and promote safety in youth sports by partnering with Pop Warner Little Scholars, Inc. McDavid is the third brand within the United Sports Brands family to team up with this premier, global youth sports organization, joining Shock Doctor and Cutters in a new multi-year partnership. Under the agreement, McDavid will be the exclusive sports medicine category sponsor.

Consisting of approximately 325,000 youth athletes ranging from five to 16 years old, Pop Warner Little Scholars is the largest youth football, cheer and dance program in the world. Founded in 1929, the organization is the only youth sports group to require all participants to meet and maintain strict academic standards in order to participate-- an academic commitment that makes it stand out from other worldwide youth sports organizations.

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