The Lifeguard Store Looks to Increase Market Shares with New Partnership

Source: The Lifeguard Store

NORMAL ILLINOIS – March 8, 2016 – The Lifeguard Store CEO Mark Oostman announced today the company has entered into a definitive agreement with Swim Shops of the Southwest, a leading provider of swim team suits and training equipment in Houston Texas.

“The combination of The Lifeguard Store’s expertise within the lifeguard and facility equipment business with Swim Shops vast swimming knowledge will provide our customers with everything they need poolside” said Oostman.  “As with all important business decisions, we will work closely with our customers, vendors and employees to make the integration process as smooth as possible”. 

“This partnership with The Lifeguard Store is all about better serving our nationwide customer base and taking our work to the next level” said TJ Fry, owner of Swim Shops of the Southwest.  “We are excited to offer a wider range of products to our customers, especially the RISE Aquatics brand” said Fry, who will continue to serve as General Manager.

The finalization will take place over the next several months, with little to no disruption to current customers, who will continue to receive the same high quality service which they have come to expect.  The partnership is expected to optimize efficiencies as well as increase market share. 

For more information on The Lifeguard Store visit www.thelifeguardstore.com 

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