Technogym Announces Olympian Sanya Richards-Ross as Brand Ambassador | Athletic Business

Technogym Announces Olympian Sanya Richards-Ross as Brand Ambassador

Source: Technogym

Richards-Ross to Utilize Technogym Equipment to Train for Rio 2016

New York, NY – March 10, 2016 - Technogym (,a worldwide leader in the fitness and wellness industry, today announced that 5-time Olympic medalist and noted American track and field athlete Sanya Richards-Ross, will be the newest brand ambassador for Technogym leading up to Rio 2016.

Long-ranked as one of the fastest women to run the 400m, Sanya Richards Ross is a world-class track and field athlete and sprinter from Austin, TX.  The first American woman to do so in 28 years, and only the second in history, Richards-Ross became an Olympic champion in the 400 meters at the 2012 Games in London by overtaking the competition in the last 50 meters of the race.  Anchoring the 4x400m relay team to Gold for the third consecutive time, Richards-Ross is currently tied as one of the most decorated female track and field Olympians of all time with a rich legacy at the Olympic Games.  On her journey to Rio this year, Richards-Ross will train on key Technogym equipment lines that focus on strength, stamina and agility training, including the new SKILLMILL equipment launching in 2016.

Technogym also has a long-standing history with the Olympic Games, having trained top athletes across the world in their quest to achieve the highest level of sports performance and fitness.  Technogym was the official supplier for the last five editions of the Olympic Games, including Sydney in 2000, Athens in 2004, Turin in 2006, Beijing in 2008, and London in 2012. 

Technogym has been appointed as the Official Supplier for Rio 2016,  and will provide a full range of equipment for the main training center at the Olympic Village in Barra da Tijuca, open to all athletes taking part in the Games, and will equip 15 centers and warm-up areas specifically designed for the different disciplines at the competition venues.  Alongside more than 1,000 pieces of equipment that will be installed, and access to the company’s Mywellness cloud digital platform that will allow athletes to connect to Technogym equipment or from their mobile devices to customize their training programs, Technogym will also provide a team of 50 athletic trainers to support the athletes while they are in Rio.

“We are very excited to welcome Olympian Sanya Richards Ross to the Technogym team,” said Nerio Alessandri, President and Founder of Technogym.  “Sanya is known for her explosive athletic ability and her unwavering dedication to the highest levels of sport performance.  As Technogym returns to its sixth Olympic Games as an official supplier, we find ourselves lucky to join and help Sanya in her journey to do her personal best at the Rio 2016 Olympic Games.” 

About Technogym

Founded in 1983, Technogym is the world’s leading supplier of technology and design driven products and  services in the Wellness and Fitness industry. Technogym provides a complete range of cardio, strength and functional equipment alongside a digital cloud based platform allowing consumers to connect with their personal wellness experience anywhere, both on the equipment and via mobile when outdoors.  With over 2,200 employees and 14 branches globally, Technogym is present in over 100 countries. More than 65,000 Wellness centers in the world are equipped with Technogym and 35 million users train every day on Technogym. Technogym was the official supplier for the last five editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008, London 2012 and has been appointed Official Supplier for Rio 2016.

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