Source: My Gym Children's Fitness Center
LOS ANGELES (March 29 2016) – My Gym Children’s Fitness Center has partnered with Hedstrom Fitness, the worldwide licensed manufacturer and distributor of BOSU® products, for a promotional program that will see its acclaimed children’s exercise equipment, the BOSU® Sport for Kids, integrated into My Gym’s curriculum. The program will begin in My Gym locations across select U.S. markets in March 2016.
Invented by David Weck, the BOSU® Balance Trainer debuted in 2000 and quickly became one of the most successful fitness training products in the world. The BOSU® Sport for Kids is specially designed for young children’s unique physical needs. Smaller in size and available in bright colors, the BOSU® Sport for Kids teaches kids the fundamentals of balance and sensory exercise, while strengthening the heart, lungs and muscles.
The BOSU® Sport for Kids will be utilized by My Gym’s expert trainers and introduced to students ages 4 and up.
The BOSU® /My Gym Children’s Fitness Center brand partnership was brokered by Mary M. Mueller, Head of Global Alliances for My Gym and Suzanne Faber, President of Blue Sky Concepts, on behalf of BOSU.®
“We’re thrilled that BOSU® is joining with My Gym to bring its unique approach to health and exercise to our students,” said Mueller. “We believe in providing our families with the best programs and equipment available and BOSU® has revolutionized the fitness world with its unparalleled philosophy.”
This unique partnership takes the BOSU Sport to the next level. We’re excited to be able to play a part in helping youth to build skills and healthy habits that will last a lifetime, said Nate Logan, Director of Business Development at Hedstrom Fitness.
About My Gym Children’s Fitness Center
Established in 1983 and named #1 Children’s Fitness Franchise by Entrepreneur Magazine in 2014, My Gym is a leading fitness center destination for children with over 375 locations worldwide, including international locations in China, France, Canada, and Brazil, among others. More than 30 additional locations are planned to open worldwide in the next 12 months. My Gym combines innovative, early physical education/pre-gymnastics classes with state-of-the-art facilities to empower children ages 6 weeks through 10 years by helping them acquire the skills, confidence, and positive self-image needed to become healthy young adults. My Gym’s award-winning, structured, noncompetitive and age-appropriate classes and birthday parties enhance children’s overall development through games, music, exercise, sports, gymnastics, puppets, unique rides, and fun. The children gain strength, balance, coordination, fine and gross motor proficiency, agility, flexibility, and social skills. In 2012, My Gym launched their new interactive Building Blocks Program to all enrolled children ages 2.5 years and older. The program helps children work toward specific milestones in their physical, cognitive, and emotional development and then celebrates their achievements with stickers, progression ribbons, medals, trophies, graduation certificates and more in periodic Building Blocks Acknowledgment Ceremonies. The My Gym television show, “My Gym At Home,” airs on BabyFirst, a 24/7 channel focusing on children’s development. The My Gym at Home app is available for Apple/IOS and for Android devices.
For more information about My Gym and the location nearest you, please visit www.MyGym.com.
