Escape Fitness Launches MOVE IT | Athletic Business

Escape Fitness Launches MOVE IT

Source: Escape Fitness

Combines group, functional and HIIT training into one explosive calorie burning session

Cincinnati, Ohio, August 31, 2016Bringing functional training equipment to life in a dynamic calories burning program, Escape Fitness is launching MOVE IT--a functional, high intensity interval training solution for groups, studios and fitness facilities.

MOVE IT is a complete fitness club/studio package that includes staff training, and operations and marketing support alongside its fun, challenging, self-paced workout that delivers results and, ultimately, improves member retention.

With MOVE IT, clients of all ability levels train together on a full range of functional equipment through a series of zone escalations, increasing intensity as they go. With Adjustment Hurdles, CMTs, GRIPRs, Ridge Rollers, Sandbags, Speed Ladders, Corebags, Fitness Bulgarian Bags, Multi Grip Med Balls, Rubber Kettlebells and Slamballs, the harder users train, the bigger the calorie burn. In fact, MOVE IT pushes clients to train at 80% of their maximum heart rate--entering into the excess post-exercise oxygen consumption phase--so they burn calories hard during and after their workout.

Developed over a three-year period by Escape’s head of education and programming, Tommy Matthews, sessions are fast-paced, subtly competitive, varied and not easily imitated. This, coupled with the fact that it brings functional training equipment to life in a way no other program does, makes MOVE IT a tool fitness facilities can use to reach out to existing members plus attract new ones.

MOVE IT also tackles three of the major practical challenges gyms face: space use, training, and staff retention.

“Valuable gym floor space calls for multi-purpose functional training areas. MOVE IT creates a functional training area that easily becomes PT session ready,” said Tommy Matthews, head of education and programming, Escape Fitness. “And, MOVE IT, with its ready-to-run workouts, ensures the functional training itself is delivered consistently and successfully, regardless of who runs the session. Further, MOVE IT helps improve job satisfaction as PTs take on the role of training champion, with extra responsibility and the potential for extra income.”

Check out this MOVE IT Video:

About Escape Fitness

Founded in 1998, Escape Fitness has built a reputation for product innovation, quality and design while growing and competing through great partnerships in challenging markets worldwide. We have helped improve the bottom lines of over 1,000 fitness clubs and key distributors in 80 countries. Committed to functional training since our inception, we work with clubs that invest in functional training spaces that will deliver the best possible exercise experiences; and we encourage fitness professionals and their clients to ‘Escape Their Limits’. A mentality that is the foundation of our every offering. We are pleased to work with industry leading brands worldwide, including Equinox, Fitness First, Virgin Active, UFC Gyms, Crunch, Nuffield Health, David Lloyd, 1Rebel, 24 Hour Fitness, Marriott, Life Time Fitness, Jatomi and many more. For information: 

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