Source: United Soccer League, Opta
Three-Year Partnership to Debut at the 2016 USL Championship
(TAMPA, Fla.) – United Soccer League (USL) – the largest professional soccer organization under Major League Soccer (MLS) in North America with 29 teams across 21 states and three Canadian provinces – has agreed to a three-year partnership with Opta, the world's leading provider of live, detailed sports data, to become the league’s Official Data Partner, providing the teams, fans and media with more tracked, recorded and databased action than ever before.
The partnership will begin during the 2016 USL Championship, airing live on Saturday, October 23 at 8:00 p.m. ET on ESPNU.
Heading into the 2017 season, Opta will manage and deliver statistical analysis for all USL matches, including regular season, playoffs and championship games. The data will be available to fans on the USL website, featuring new match centers utilizing Opta’s widget technology. USL teams will also have the ability to integrate Opta data into its own websites and enhance the experience for fans.
Opta will also provide a variety of elements beyond simple web integration, including press box statistics distribution and creation of social media infographics, along with supplying consultancy around using advanced statistical elements in a centralized broadcast feed, in partnership with USL Productions.
“We are pleased to partner with Opta, whose expertise in sports data will enhance the intelligence of our players, coaches and teams while providing deep insights available to our passionate fans,” said Jake Edwards, President of the USL. “It is a huge benefit to the USL Digital Network and USL Productions, allowing us to meet and exceed the demand of our ever-growing supporter base as well as the appetite of today’s soccer consumer, who is equally driven by content and engagement.”
With the USL and MLS now holding Official Data Partnerships with Opta, a consistent database will exist to aid in the recruitment and scouting of players while improving professional player development in North America.
"Opta is delighted to enter this partnership with the USL, one of the fastest growing sports leagues in North America, who join our global portfolio of rights holders in soccer,” said Angus McNab, Vice President of Content for Perform in North America. “USL’s sustainability and plan for strategic growth have impressed our team and position Opta to provide the tools which will enhance the professional game in the United States and Canada."
Based in London with an office in New York City, Opta has major data partnerships within the sport, including the Barclay’s Premier League, Football League Championship, Bundesliga and A-League. The company was acquired by leading digital sports content and media group Perform in 2013.
For more information: www.uslsoccer.com, www.optasports.com.
Opta is a leading global provider of live, detailed sports data. Part of Perform Content, a division of Perform Group, detailed Opta data is used by the world’s leading sports broadcasters, digital media outlets, governing bodies, clubs, bookmakers, brands and sponsors. Built on a globally consistent data collection system, Opta data is used by over 800 clients in 40+ different countries.
About United Soccer League
Based in Tampa, Fla., the United Soccer League (USL) is the largest professional soccer organization under Major League Soccer (MLS) in North America with 29 teams across 21 states and three Canadian provinces. It is the longest-standing professional affiliate member of U.S. Soccer.
USL has doubled in size since 2014. Sustainable and highly competitive, USL ownership groups in major markets hold a cumulative net worth of $4 billion (exclusive of MLS) and stakes in MLB, NBA and NHL franchises.
Attendance at USL games this season eclipsed 1.5 million, a 33 percent increase versus 2015. The league’s top 10 teams drew an average of 6,724 fans per game, 25 percent more than a year ago. More than 1,000 players competed in USL games in 2016 and 55 players received full senior international caps in 2015.