Mark Muhlhauser Joins Populous as Director of Business Development | Athletic Business

Mark Muhlhauser Joins Populous as Director of Business Development

Source: Populous

October 6, 2016 – Mark Muhlhauser has joined Populous as the Americas Director of Business Development. He brings to the company nearly 20 years of athletics administration experience and a vast knowledge of the business of collegiate athletics. Mark’s strong foundation in cultivating relationships with University donors will assist in guiding Populous’ approach to the marketplace.

“Populous is founded on three premises: relationships, ideas and design. From day one, Mark will help us build and sustain our most important client relationships,” said Earl Santee, FAIA, Populous Americas Managing Director. “He’s a familiar face in the world of collegiate athletics and a trusted resource when it comes to the business of collegiate athletics. His presence in the marketplace will help us to continue to provide our clients the best return on their investment.”

Mark comes to Populous from the University of South Florida, where he managed fundraising and strategic planning for the school’s athletics program as Associate VP of Development and Senior Associate Director of Athletics. Preceding USF, Mark held fundraising and athletics administration roles at Northern Illinois University, Pennsylvania State University, the University of Washington and Ohio University. He holds master’s degrees in Business and Sports Administration from Ohio University and completed his undergrad at the University of Washington. Through his work, Mark consistently increased ticket sales and donor fundraising. As Director of Business Development, he will play a vital role in the presence of Populous at the collegiate level and beyond.

“Populous is known for client service, and the firm has a long history of pushing the boundaries of design to prepare athletics programs for the future,” said Muhlhauser. “With an understanding of how to navigate next-generation fan experience and program goals to create places and relationships that stand the test of time, we’re well poised to help our clients grow their business.”

About Populous

Populous is a global architecture and design firm that designs the places where people love to be together, like Yankee Stadium, the London Olympics, and the Super Bowl. Over the last 30 years, the firm has designed more than 2,000 projects worth $40 billion across emerging and established markets. Populous’ comprehensive services include architecture, interior design, event planning and overlay, branded environments, wayfinding and graphics, planning and urban design, landscape architecture, aviation and transport design, hotels and hospitality, and sustainable design consulting. Populous has 17 offices on four continents with regional centers in Kansas City, London and Brisbane.

For more information visit or follow @Populous on Twitter.

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