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Miss Portugal cuts ribbon of first Electro Fitness Studio in Washington, DC

Source: Personal20

A trend sweeping Europe, the 20 minute workout that gives the results of 90 minutes with Whole Body Electronic Muscle Stimulation opens at Sport & Health Herndon

HERNDON, Va., Dec. 27, 2016  -- Personal20, the Electro Fitness Studio, had its Grand Opening event at Sport & Health Worldgate location on December 19th. A Portuguese brand currently with 10 locations abroad, hosted a cocktail and ribbon cutting ceremony with Miss Portugal Cristiana Viana. Also attending were industry leaders Kirk Galiani, USFITNESS Co-Chairman, and Allison Flately, Corporate Strategy Office of Corporate Fitness Works.

The first Personal20 in the USA, a studio dedicated to whole body electronic muscle stimulation, is "a boutique inside the health club". "The fitness industry and traditional health club operators have been witnessing the rapid growth of boutique studios with a niche value proposition. Having a Personal20 Studio at the entrance of a Sport & Health club is a unique opportunity to offer something innovative that can reach the un-tapped market and serve as a great first step towards fitness," says Connie Ruiz, who is on the executive board and leading the project for the USA. The service is available for non-members while members of Sport & Health have a member discount.

Personal20 is powered by E-Fit technology, the first of its kind from Europe to have the FDA clearance. "This new technology will be revolutionary for the fitness industry. The stimulation of 350 muscles combined with active exercise obtains outstanding results in a 20 minute workout," says Connie, who is also the exclusive distributor for E-Fit machines in VA/MD/DC territory.

The Sport & Health club in Herndon, Virginia is home of the first showcase location. No fitness club in the area has more ways to get fit than Sport & Health. Staying true to this differentiation factor, here is one more new way to get fit. The E-Fit technology can deliver over 36,000 muscle contractions in 1 session.

This training method has been used for over 30 years by professional athletes and it is highly regarded by doctors and physiotherapists in Europe.

Now fitness professionals can deliver a whole body electronic muscle stimulation (EMS) workout with all the benefits of increasing strength, body-shaping, and back-pain relief. This technology has been used for 7 years in Germany, Spain, Belgium and Hungary.

Naturally our muscles achieve movement when the brain sends electrical impulses. Wearing a special work out suit with 20 electrodes, EMS also sends electrical impulses to our muscles. Highly effective results can be obtained when combined with exercise.

The training is very versatile with 3 different impulses. Low impulse stimulates blood circulation and the lymphatic system. This is effective for muscle relaxation and cellulite elimination. The medium impulse is appropriate for cardio fitness training with muscles contracting and relaxing. The high impulse reaches deep muscle tissues not easily reached by conventional exercises. It is used for muscle building, toning, weight loss and recovery after childbirth. http://www.Personal20.com

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