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New Book is the first to take the lessons of revered pitching coach, Rick Peterson, and translate them from the Baseball Diamond to the Boardroom

Source: Meltwater Press

Crunch Time: How To Be Your Best When It Matters Most

Major League pitching coach, Rick Peterson, and leadership expert, Judd Hoekstra, are a dream team for tackling high-pressure situations in work and life. Their new book, Crunch Time: How To Be Your Best When it Matters Most (January 2017 ISBN 9781626567696, Foreword by Billy Beane) is guaranteed to be the go-to guide to performing under stress. This sure-fire method, based on Peterson’s experience as a renowned pitching coach, and Hoekstra’s experience as a bestselling author/leadership expert, will show leaders how to bring out the best in their teams.

While other performance books use sports as a metaphor, this book is the real thing, with an insider’s wisdom and authority. This is what Michael Lewis, New York Times Bestselling author of Moneyballand The Big Short has to say:

"When I was working on Moneyball, and talking with Rick, it was clear that his coaching ability to maximize performance under pressure was extraordinary. I had the distinct thought: he should write a book."

Crunch Time highlights real-life challenges — from the baseball diamond to the boardroom — and showcases the authors’ powerful message — that reframing threat into opportunity is the key to success. Peterson shows how years of working with major league pitchers honed his strategy to perfection, and how, combined with Hoekstra’s business and leadership savvy, the strategy can bring a win to the whole new arena of business. With thrilling true tales from the world of sports, a foreword by Moneyball’s Billy Beane of the Oakland Athletics, and featuring legends like Michael Jordan, this book is certain to appeal leaders in areas of business, the workplace, and sports.


About Rick Peterson

Rick Peterson is one of the most successful coaches in professional sports and has a unique ability to empower others to perform at their best.

About Judd Hoekstra

Judd Hoekstra is a bestselling author, a vice president at The Ken Blanchard Companies, and an expert in making concepts universal and accessible.


Additional Praise for Crunch Time:

“Crunch Time provides practical action steps to reframe and change our thoughts to see the opportunity through chaos. During intense, pressure-packed moments, this is a key leadership difference between success and failure. When we are able to change our thoughts, we will change our life. Peterson and Hoekstra provide the rare and powerful "how." A must-read for every leader!”
–Betsy Myers, former senior adviser to two U.S. Presidents; founder of Myers Leadership
Other possible bylines: author of Take the Lead; Founding Director of the Center for Women and Business at Bentley University

“I loved it! It’s the perfect book. It is a wonderful combination of intellectual explanation, engaging stories, practical methods for business and life application, and enjoyable reading! Also, launching a new company is the perfect time to practice conquering pressure. As I read, I applied the ‘Try This’ recommendations to our current situation. I have an immediate success story to share with you!” 
–Nicole DeFalco, Partner, Upsurge Advisors

“This is one of those books I’ll keep close to me, to pull out when I need encouragement and coaching. I wouldn’t be surprised to find myself reviewing it again and again.” 
–Martha Lawrence, coauthor of Trust Works

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