MET-Rx to feature Fournette in upcoming advertising campaign, fuel running back’s training regimen
RONKONKOMA, N.Y. – March 3, 2017 – Today, MET-Rx, a pioneer in the sports nutrition industry, announced a multi-year partnership with former college standout, star running back and top professional football prospect, Leonard Fournette. Through this partnership, MET-Rx will become Fournette’s official sports nutrition partner and fuel the running back’s intense workouts with their lineup of protein bars, snacks and powders, helping him take his training to the next level. As the latest athlete to join Team MET-Rx, Fournette will be featured in a new digital ad campaign slated to debut this Spring and will participate in various marketing, social media and public relations initiatives.
To kick off the partnership, MET-Rx will provide fans with a behind-the-scenes look at Fournette as he trains tirelessly to impress coaches and scouts at the professional level. The first video in the social content series will be released today on Fournette’s Twitter and Instagram channels, showcasing his preparation for the 40-yard dash.
“We are committed to providing the next generation of elite athletes with the right tools to help them dominate on the field. We are constantly looking to add up-and-coming, elite athletes to our MET-Rx roster and believe Leonard will be the next big thing in professional football,” said Derek Bowen, The Nature’s Bounty Co. Chief Marketing Officer and General Manager. “Leonard is a special talent who has dominated on the field because of the work he puts in off of it. His desire to be the best, ferocious running style, unmatched work ethic and love for family and community are all reasons why he is a perfect match for our brand.”
MET-Rx will be on-hand in Philadelphia to livestream part of Leonard’s big day, showcasing how he is mentally and physically preparing for the moment his name is called and a dream becomes reality.
“I’m grateful to have MET-Rx by my side as I transition from college to the pros,” said Fournette. “To reach success at the next level, you need to commit yourself to working harder and training smarter than the competition. I understand that and embrace the challenge and just like MET-Rx, I am always looking forward to what’s next.”
“We encourage Leonard to team up with brands and products he uses and truly has an authentic connection to. MET-Rx®is one of those brands,” said Michael Yormark, Roc Nation President & Chief of Branding and Strategy. “Leonard is focused on continuous growth, sharing the brand’s belief in the importance of hard work, dedication and next level training. We are thrilled to align a player of Leonard’s stature with such an iconic brand, a leader in the sports nutrition industry with a deep-rooted history of working with multiple all-time great football players.”
Leonard Fournette is the most recent stand-out athlete to sign on with Team MET-Rx, joining the likes of Defensive Rookie of the Year Joey Bosa and World Series Champion Addison Russell. Fournette – known for his size, speed and power – is widely projected to be a top-10 pick on April 27.
With over 25 years of heritage, the MET-Rx® brand is a pioneer in athlete-inspired sports nutrition powders, bars and ready to drink beverages. MET-Rx® helps elite athletes take their training to the next level – with products that are athlete-inspired, purposefully designed, and guided by science. For more information about MET-Rx, please visit www.metrx.com.