CHL and Stadium Digital Launch New Engagement Program for CHL Playoffs | Athletic Business

CHL and Stadium Digital Launch New Engagement Program for CHL Playoffs

Source: Canadian Hockey League

CHL Fanbase offers special rewards for fans along with new interactive CHL Playoff Predictor Game

Toronto, (March 21, 2017) – The Canadian Hockey League (CHL) kicked off the start of the OHL, WHL and QMJHL playoffs with the launch of CHL Fanbase – the league’s new digital fan engagement platform. Developed by leading fan engagement company,Stadium Digital, the platform awards points to fans who engage with the CHL’s Playoff Predictor game and gives exclusive access to contests, promotions and events.

The highlight of the platform launch is the new CHL Predictor game which allows fans to predict the results of OHL, WHL and QMJHL playoff series. Participants all have a chance to win a trip to the Mastercard Memorial Cup.  

Whether it’s entering a contest, predicting a playoff winner or engaging in partner promotions, CHL Fanbase is an incredible way for us to thank our loyal fans for their ongoing support and engagement,” says Mark Dickie, Senior Manager of Digital, CHL. “Playoffs are the best time of the season. As we lead up to the Mastercard Memorial Cup, we can’t wait to have fans join in on CHL Predictor and guess the outcomes for what are sure to be some compelling series.”

CHL Fanbase is natural digital extension of our services for the CHL, enabling the league to connect with fans on a whole new level,” says Mark Silver, President of Stadium Digital. “Using our proprietary engagement platform not only allows the CHL to recognize and reward its fans, it also empowers the league and teams to track behavioral fan data and ultimately help the CHL to develop custom promotions, programs and other partner initiatives that drive further engagement.”

CHL Fanbase marks Stadium Digital first league-wide fan engagement loyalty platform. The company has successful launched similar team platforms for the Hamilton Tiger-Cats and the Toronto Argonauts.

About the Canadian Hockey League

The Canadian Hockey League is the world’s largest development hockey league with 52 Canadian and eight American teams participating in the Ontario Hockey League, Quebec Major Junior Hockey League and Western Hockey League. CHL players graduate from high school at a rate higher than the Canadian national average.  More than nine million fans annually attend CHL games during the regular season, playoffs and at the Mastercard Memorial Cup. The CHL is the number one supplier of talent to the National Hockey League (NHL) and U Sports.

About Stadium Digital
Stadium Digital specializes in the creation and management of content and technology to deliver products in the areas of sponsorship, fan engagement, ticketing and e-commerce. The company was formed to help sports and entertainment properties and their partners realize the full potential of their brand and investment around their content rights. Its clients include the CHL, WHL, QMJHL, OHL and all 60 teams, Hamilton Tiger-Cats, Toronto Argonauts, Cycling Sports Group (Cannondale), Toronto Rock, Golf Canada and the GTHL. For more about Stadium Digital, please visit

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