Source: Spartan Race Inc.
2 Year Exclusive partnership with world’s largest obstacle race and endurance brand will help maximize performance and safety for athletes
BOUNTIFUL, UT (June 7, 2017) – Fit Four, creator of the original, patented four-finger fitness glove, is partnering with Spartan, the largest obstacle race and endurance brand in the world. The unique and customized minimalist design of Fit Four gloves makes them the perfect fit for ORC as the “Official Glove of Spartan.”
In training and on the course, Spartan athletes push their bodies to the limits. Equally important to maximum performance is maximum safety and this partnership between Spartan and Fit Four promises to take performance and safety to the next level.
“Spartan is one of the most physically demanding yet rewarding sports out there,” said Jonny Robbins, Fit Four's COO & Founder. “When a Spartan thinks he or she can't go on, fails, or falls there's always a fellow Spartan there reaching out a helping hand to carry them on. We want to be that helping hand and, like a glove, Fit Four is the perfect fit for Spartan race events.”
Racers have their choice of three Spartan glove designs to tackle obstacles full force. With Spartan OCR Neo Grip gloves, racers can count on this streamlined, patented design to help them tear up the course, not their hands. And gone are the days when racers had to choose between wearing wrist protection or a watch. The patent-pending Spartan OCR Slit Grip and Spartan OCR Slit Leather gloves feature wrist wraps that make room for watches and fitness bands, the slit allowing for full visibility and comfort.
“Spartan athletes are truly dedicated warriors,” said Robbins. “They sacrifice their pride and their bodies to push themselves beyond their own limitations. It's a beautiful sight; especially to see the camaraderie of this sport and community. We are here to aid, to support and protect Spartans that push past their own physical capabilities. When their hands fail, we will have them covered. We will be with them along the way cheering them on, sharing in their trials and successes because in the end we are not only fans, we are Spartans, too. Aroo!"
Fit Four Spartan OCR Neo Grip Race Gloves are available exclusively at shop.spartan.com and at FitFour.com.
Fit Four looks forward to seeing Spartan gloves help improve performance and safety at the upcoming Spartan U.S. Championship Series that will air on the NBC Sports Network – starting in Seattle on April 22 and ending in West Virginia on August 26. Then it’s on to Lake Tahoe for the 2017 Reebok World Championship, September 30 through October 1, airing on NBC.
“Fit Four gloves were Spartan inspired; and are now Spartan tested. The bottom line is they will help our athletes complete more obstacles and do less burpees,” said Ian Lawson Spartan Vice President of Global Partnerships. “We are excited with the trend that more and more world-class and emerging brands alike are recognizing the commercial opportunity for customized performance products in the Sport of OCR and for our Spartan global community.”
In addition to its partnership with Spartan, Fit Four has signed three Spartan Pro Team members to one year endorsement deals that will extend into the 2018 race season. Pros Veejay Jones, Alyssa Hawley, and Heather Gollnick will represent the company, having Fit Four gloves in their arsenal to aid and combat brutal obstacles.
About Fit Four
Fit Four founder Jonny Robbins created the original, patented four-finger fitness glove in 2012. An extreme fitness enthusiast, Robbins was tired of inconvenient taping and bulky gloves. He had a better idea that he realized with a little help from his mom and her trusty sewing machine. The result? A streamlined design that felt good, protected his hands, and improved performance. It’s this four-finger design that serves as the foundation for a variety of purpose-specific gloves for hand and wrist protection – for Obstacle Course Races, CrossFit, Weightlifting, and Gymnastics. Today, Fit Four’s high performance workout gloves are used by athletes and cross training enthusiasts around the world. This includes Spartan Race athletes; Fit Four is the “Official Glove of Spartan Race.” Visit https://www.fitfour.com for more information.
About Spartan Race, Inc.
Spartan Race is the world’s largest obstacle race and endurance brand, and the first in-sport to feature timing and global rankings. With more than 200 events across more than 30 countries in 2017, Spartan Race will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan Race lifestyle boasts a community of more than five million passionate social media followers, health and wellness products, training and nutrition programs, and a popular NBC television series, which has made obstacle racing one of the fastest growing sports in the world. Spartan Race events feature races at three distances, 3+Mile/20+ Obstacle “Sprint,” 8+ Mile/25+ Obstacle “Super” and 12+ Mile/30+ Obstacle “Beast,” culminating in the Reebok Spartan Race World Championship in Lake Tahoe, Calif. Visit http://www.spartan.com for more information and registration.
