[K]overt Creative Announces Equity Investment in Howler Media | Athletic Business

[K]overt Creative Announces Equity Investment in Howler Media

Source: [K]overt Creative

New York, NY – [K]overt Creative, an award-winning, bi-coastal entertainment and marketing agency, today announced a strategic investment in Howler Media, a multimedia platform that covers global soccer from an American perspective. Kovert Creative has taken a material equity stake in Howler Media through a mix of working capital and the ongoing employment of creative resources and infrastructure.

Lauded as “a revelation” (Sports Illustrated), “brilliant” (New York Magazine) and “the best expression of the state of soccer in America,” (The New York Times) Howler is comprised of a glossy quarterly print publication known for its original feature writing, stunning visuals and distinct point of view, as well as podcasts, newsletters, custom content, an editorial and e-commerce website, and more. Kovert Creative and Howler will collaborate to expand and enhance Howler’s offerings, bringing unique content and new experiences to soccer fans across the world.

Helmed by founder and editor George Quraishi, and drawing on a team of experienced sports writers, illustrators, photographers, and designers, Howler takes a lighthearted but thoughtful approach to covering the world’s most popular game. In addition to running traditional sports journalism, Howler publishes stories that use soccer to examine culture, business, politics, and history here in the United States and around the world.

“George has built Howler into an incredible, widely-trusted resource for the soccer community,” said Joseph Assad, Co-CEO of Kovert Creative. “He’s also not afraid to be bold and tell it like it is; whether celebrating the best moments in soccer’s history, investigating scandals, or uncovering lesser-known, interesting stories about the sport, Howler has a point of view unlike any other publication out there. We see enormous growth potential in soccer and are excited to bring our depth and breadth of expertise in branding, content and design to our partnership with Howler.”

“Howler reaches an extremely tuned-in crowd of American fans, and with Kovert’s help I am very excited to bring our coverage of everything from FIFA corruption to who Luis Suarez may bite next to a much larger audience,” said George Quraishi, founder and editor of Howler Media. “Kovert’s expertise will open up a range of opportunities for Howler, accelerating growth, diversifying our digital, content and experiential offerings, and bringing Howler to more fans across the U.S. and the globe.”

Founded by Joseph Assad and Lewis Kay, Kovert Creative was launched in January 2016 in partnership with entertainment and sports powerhouse WME | IMG. The agency operates independently.



Kovert Creative is a bi-coastal, creatively-driven agency bringing together brands and talent in the core areas of digital services, personal representation, brand marketing, communications, and events. Kovert Creative is the global communications agency of record for Cadillac and works with top brands including the Los Angeles Chargers, Fox Sports and Bill Simmons’ The Ringer.  Additionally, Kovert Creative represents many of today's most influential talent creators, including Amy Poehler, Jimmy Kimmel, Louis C.K., Jack Black, Adam Devine, Tracy Morgan, Will Arnett, Chris Hardwick, and Sarah Silverman. Kovert Creative was launched in 2016 in partnership with WME | IMG, a global leader in entertainment, sports and fashion. http://www.kovertcreative.com/

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