FloSports Continues on Accelerated Growth Path with Expansion into Cycling

AUSTIN, Texas — September 14, 2017 — FloSports, the innovator in live digital sports and original content, today announced the launch of FloBikes.com, a new site dedicated to comprehensive live and on-demand coverage of competitive cycling. The site will offer fans access to top-tier domestic and international races, breaking news, highlights, original documentaries, and more. In tandem with the launch, FloSports announced the hiring of Ian Dille, former professional cyclist and national cycling journalist, as senior editor of FloBikes.com.

In his role, Dille will oversee day-to-day reporting and content strategy on the site. Dille brings a decade of experience writing some of cycling’s most compelling stories for national publications, including Bicycling, Outside, Men’s Journal, and Texas Monthly. Supervising FloBikes’ editorial team, Dille’s broad background in cycling will bring an unprecedented breadth and depth of coverage to the site.

FloBikes’ live coverage begins with Clif Bar CrossVegas, one of America’s most exciting cyclocross races featuring many of the world’s top racers, on Sept. 20, 2017, in Las Vegas.

“Cycling has a huge international following and is among the most-watched sports in the world,” FloSports co-founder and CEO Martin Floreani said. “We aim to provide the deepest, most comprehensive coverage and analysis of some of the biggest cycling events around the world. Having one of cycling’s foremost experts in Ian Dille on board will position us as the go-to destination for cycling fans.” 

"Over the past decade, I've had the privilege of chronicling some of cycling's most compelling stories, from major news pieces to world-class events and athletes," Dille said. "Working with FloSports offers a great opportunity to expand and improve upon cycling coverage, and connect with fans around the world. I'm excited to join the team and continue to follow my passion for cycling."

FloBikes’ live coverage of cycling races will focus on men’s and women’s World Tour races, cyclocross, mountain biking, BMX, track, and American criterium racing.

“We worked with FloSports in the past to present CrossVegas to fans and the experience was really great,” Brook Watts, Race Director of Clif Bar CrossVegas, said. “The production value was high, and it turned out to be a webcast that received an incredible number of views.

“We’re looking forward to presenting CrossVegas to cyclocross fans across the globe on FloBikes.com. It really is the future of sports like cross, and permits fans to watch it live or archived at your own convenience.”

FloSports carries more than 20 sports in its network, including football, basketball, MMA, and track. To access CrossVegas and future live programming, visit FloBikes.com and become a monthly or annual FloPRO subscriber. Annual subscribers unlock access to premium content across the entire FloSports network.

For more information, visit www.FloSports.tv.

About FloSports

FloSports, the innovator in live digital sports and original content, partners with event rights holders and governing bodies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming, and weekly studio shows, FloSports is growing the sports, the events, the athletes and the fans. Current verticals under the FloSports header are Basketball, MMA, Football, Wrestling, Track, Gymnastics and more.

About Clif® Bar CrossVegas

Clif® Bar CrossVegas is organized by Watts Marketing Inc. of Longmont, Colorado, and has become a fixture on the U.S. cyclocross calendar. It is the largest cyclocross race outside of Europe, attracting 10,000 spectators and racers from over a dozen nations to Desert Breeze Soccer Complex in Las Vegas on Wednesday, Sept. 20, 2017. Complete information including schedule, hotel information, sponsorship and admission is available at www.crossvegas.com. Follow on Twitter @CrossVegas. Contact Brook Watts, 303-684-9170, [email protected].