Pop Warner Partners with Dick's Sporting Goods to Expand Technology Reach

Source: Pop Warner

DICK’S Named Official Sponsor, Sporting Goods Retailer, Technology Provider

LANGHORNE, PA  (September 28, 2017) – Pop Warner Little Scholars, Inc., the nation’s oldest and most prominent youth football, cheer and dance organization, and DICK’S Sporting Goods, a leading omni-channel sporting goods retailer, this week announced a major, comprehensive partnership.

The agreement is part of Pop Warner’s initiative to forge relationships with the most forward-thinking companies as they work jointly to enhance the youth sports experience.

Under the new partnership, DICK’S becomes the Official Sporting Goods Retailer, Official Football Uniform Provider, Official League Registration Provider, Official National Data Center Provider and Official Technology Provider of Pop Warner and its teams, squads and participants. DICK’S will also become Participating Sponsor of the Pop Warner Regional Championships and Pop Warner Super Bowl, as well as the National Cheer & Dance Championships.

“We’re excited to enter into a new partnership with Pop Warner and welcome them into the DICK’S Team Sports HQ family of youth sports partners,” said Ed Plummer, Senior Vice President, DICK’S Team Sports HQ. “As DICK’S Team Sports HQ continues to expand we are proud to serve as a one stop shop for the Pop Warner community offering technology, uniforms, FanWear and registration services at the local, regional and national level.”

Through DICK’S Team Sports HQ, an all-in-one digital platform that serves over 4 million youth athletes, coaches and fans through partnerships with Little League Baseball and Softball, PONY Baseball and Softball, American Youth Soccer Association (AYSO) and Soccer Association for Youth (SAY), the nation’s Pop Warner teams and associations can create smart, personalized websites with online registration, order custom uniforms and FanWear, and access donations and sponsorships.  

“We’re very proud to partner with what we consider one of the most iconic and trusted brands in sports. Our relationship with DICK’S will benefit Pop Warner members in so many ways, from uniforms and equipment to registrations and communications,” said Jon Butler, executive director of Pop Warner Little Scholars. “Strategic relationships with respected brands like DICK’S are critical in our commitment to providing young people with the very best experiences in youth sports.”

About Pop Warner Little Scholars, Inc.

Founded in 1929 and headquartered in Langhorne, PA, Pop Warner Little Scholars is the nation’s oldest youth football, cheerleading and dance organization and the only youth sports organization that emphasizes academics as a prerequisite for participation. Pop Warner participants enjoy the opportunity to learn and compete in their sports in an atmosphere that emphasizes fun, safety, academics and character. For more information on Pop Warner and its programs visit popwarner.com or follow Pop Warner on Twitter @Pop_Warner, Facebook @PopWarnerLittleScholars, Instagram @popwarnerlittlescholars and Snap @popwarner1929.

About DICK'S Sporting Goods, Inc.

Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of July 29, 2017, the Company operated more than 700 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated associates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear. Headquartered in Pittsburgh, PA, DICK’S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as DICK’S Team Sports HQ, an all-in-one youth sports digital platform offering free league management services, mobile apps for scheduling, communications and live scorekeeping, custom uniforms and FanWear and access to donations and sponsorships. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront.  For more information, visit the Press Room or Investor Relations pages at dicks.com.

About DICK’S Team Sports HQ

DICK’S Team Sports HQ offers youth sports leagues, teams, coaches and parents across the country many key benefits such as free league management services, including website hosting, online registration and access to a free mobile apps for scheduling, communications, and live scorekeeping; custom uniforms and FanWear shops; and access to donations and sponsorships.  DICK’S Team Sports HQ serves over 4 million youth athletes, coaches and fans through partnerships with Little League, PONY Baseball and Softball, American Youth Soccer Association (AYSO) and Soccer Association for Youth (SAY). For more information, visit dicks.com/TSHQ.