Rogue Fitness to Become Exclusive Equipment Sponsor of World's Strongest Man

Source: Rogue Fitness

NEW YORK (December 13, 2017) – Rogue Fitness, the leading fitness equipment supplier for elite athletes, today announced an exclusive three-year equipment sponsorship deal with the World’s Strongest Man competition.

The agreement will see Rogue Fitness provide branded equipment for the competition’s events from 2018 until 2020.

“We are excited to be working with one of the longest running competitions in strength sports,” said Rogue owner Bill Henniger. “It is a great opportunity for Rogue to continue to expand in the sport of Strongman around the world.”               

Tony Lanni, VP Production, IMG, which owns and produces World’s Strongest Man, said: "We are thrilled and grateful to have the premier brand in fitness and strength with us at the World’s Strongest Man. We are certain that our athletes will benefit greatly from Rogue Fitness’ exceptional products and expertise, and we look forward to working with Rogue in both enhancing the athlete experience and in designing new challenges for our strongmen.”

Founded in 2006, Rogue has quickly emerged as the largest manufacturer of American-made strength and conditioning equipment, as well as a trusted source for quality fitness gear to gyms around the world. From its earliest beginnings, the company has maintained a presence in the world of Strongman training, producing and distributing a wide array of yokes, power sleds, atlas stones, farmer’s walk handles, and specialty bars built above-and-beyond industry standards.

Now, by partnering with the longest-running and most hallowed annual competition in the sport—World’s Strongest Man—Rogue’s innovative design team and highly skilled manufacturing department will take on the welcome challenge of showcasing its equipment on Strongman’s biggest stage.

World’s Strongest Man, which celebrated its 40th anniversary this year, is the premier international competition in strength athletics. Each year, the final sees 30 of the sport’s most dominant athletes be pushed to their physical and mental limits as they pull trucks, planes and giant mining carts, and throw logs and 160kg atlas stones.

The competition TV series is broadcasted worldwide, including on the CBS Sports Network in the US and Channel 5 in the UK.

About World’s Strongest Man

The World's Strongest Man is the world’s preeminent strongman competition, held annually since 1977. Owned and produced by IMG, it is broadcast worldwide, premiering in the US in July and in the UK in December. Competitors qualify based on placing in the top three at the four to eight Giants Live events each year. The final sees 30 of the sport’s most dominant athletes compete for the title. From pulling trucks and planes to throwing logs, every event is designed to push the Strongmen to their absolute limits, challenging not only their physical strength, but their agility and mental toughness too.

Rogue Fitness

Rogue Fitness is the leading US-based manufacturer of strength and conditioning equipment and a major distributor of top brand fitness gear and accessories from around the country. The company started in a garage in 2006 and has grown to more than 500 team members at its new 600,000 sq. ft. headquarters in Columbus, Ohio. In addition to its support of WSM, Rogue is the official equipment supplier of the CrossFit Games, USA Weightlifting, and the Arnold Strongman Classic, and remains dedicated to the growth of competitive strength sports in all their forms.

About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.

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