Santa Monica, CA. – February 20, 2018 – 2XU, the proven leader in sports compression and performance apparel, announces its newly expanded partnership with USA Triathlon, making 2XU the organization’s exclusive cycling apparel partner. 2XU will continue to serve, as it has since 2015, as the exclusive compression apparel partner and an official training apparel partner of USA Triathlon.
2XU’s apparel is designed with triathletes in mind and boasts benefits such as improved blood flow, reduced muscle soreness and accelerated recovery. The multi-year renewal allows two sport powerhouses to come together to help competitors reach their full performance potential. USA Triathlon is the largest multisport organization in the world, sanctions more than 4,300 races and connects with more than 400,000 members each year.
“We are thrilled to expand our partnership with USA Triathlon beyond just compression and training apparel to include team and custom wear for cycling,” said Kyle Martin, Director of Brand Marketing & Communications at 2XU. “This alliance with USA Triathlon is an outstanding launch platform for our new, custom cycle range and a way to showcase our commitment to our triathlon heritage.”
2XU will outfit members of the USA Triathlon and USA Paratriathlon National Teams with compression wear, cycling and training apparel. The company will also supply race t-shirts and other apparel giveaways at USA Triathlon’s four owned National Championship events: Duathlon, Collegiate Club & High School, Youth & Junior, and Age Group (Sprint and Olympic-distance).
USA Triathlon annual members will continue to receive a 20 percent discount on 2XU products, including compression tights, tops, socks and other training gear, and now including its full line of cycling apparel. A new co-branded product line will be available at usatstore.com.
“USA Triathlon has had an extremely valuable partner in 2XU since 2015, with compression wear and training apparel that consistently earns rave reviews from our top amateur and elite athletes alike,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “2XU’s products are industry-leading in comfort, style and performance. We look forward to making its new line of cycling apparel a part of our team collection.”
Founded in Australia in 2005, 2XU is the global leader in sports compression and high-performance sports apparel. 2XU compression is designed and tested in consultation with sports scientists and industry experts, and is backed by independent, scientific research by the Australian Institute of Sport and other leading research teams. Present in more than 70 countries worldwide 2XU is the sportswear brand of choice for the world’s best athletes and sports teams. 2XU helps athletes of all abilities to train, perform and recover at their peak across sports including running, high-intensity interval training, basketball, football and triathlon.
About USA Triathlon:
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).