Industry Veteran Kerri O'Brien Joins Eleiko to Lead Education Initiatives

SOURCE: Eleiko

Chicago, IL - March 8, 2017 – Eleiko is pleased to announce Kerri O’Brien is joining the Eleiko team to lead Eleiko’s international education efforts. As VP of Eleiko Education, Kerri will be responsible for continued growth of the company’s education programs with a specific focus on expanding Eleiko’s education solutions in the United States.

“Kerri joining the team reflects Eleiko’s commitment to providing customers with comprehensive, facility differentiating, solutions that meet the growing demand for lifting and performance training,” said Erik Blomberg, Eleiko CEO. “Combining Eleiko equipment with our business-minded education programs is a powerful way for our customers to maximize their potential.”

Eleiko's passion for strength, performance, and equipment is matched only by our education team’s enthusiasm for quality teaching and innovative programming. Eleiko Education offers the finest courses and workshops to develop lifting technique and coaching skills, while also providing the necessary tools to successfully and profitably implement Eleiko lifting programs to club members in all types of facilities.

“I am delighted to join and be part of a team innovating the strength category with both product and education to advance the industry globally,” said Kerri O’Brien, VP of Eleiko Education. “For decades, Eleiko Education has been a force in the Scandinavian and European markets. It is exciting to expand our focus and broaden our curriculum to help build a stronger world.” 

About Kerri O’Brien

Kerri O’Brien has extensive experience within the industry and brings a highly unique and valuable perspective to the Eleiko team. She has led several organizations in the health and fitness industry. She is extremely experienced not only in education and business operations but also has a deep understanding of facility management, a tremendous asset to Eleiko customers. An accomplished strength coach and former competitive powerlifter, Kerri’s role allows her to blend her personal passion for strength and lifting with her extensive professional background to develop Eleiko Education programs that deliver strong outcomes.  

Kerri holds a bachelor’s degree in exercise science and nutrition from Arizona State University. She received her master’s degree in business administration with a thesis concentration in healthcare reform, and a doctoral degree from Argosy University, focusing on motivational behavioral change. 

About Eleiko

At Eleiko, we work to make people stronger, so they can perform better in sports and in life. For over 60 years, Eleiko has been a worldwide leader within international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. Our products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation, and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.