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IDEA Health & Fitness Association to Honor Heidi & Chris Powell

SOURCE: IDEA Health & Fitness Association

Professional Fitness Trainers and Transformation Specialists Honored with the Prestigious IDEA Jack LaLanne Award at the 2018 IDEA® World Convention

San Diego, CA.–June 5, 2018–IDEA Health & Fitness Association is pleased to announce Heidi and Chris Powell as the 2018 recipients of the prestigious IDEA Jack LaLanne Award at the upcoming 2018 IDEA® World Convention, the largest global fitness and wellness event in the world, scheduled for June 27–July 1, in San Diego.

The annual award honors those who have made a significant and lasting contribution in fitness, nutrition and wellness, inspiring the world to fitness through work in the media or public eye. The award will be presented during the Opening Ceremonies of the IDEA World Convention, Thursday, June 28.

The powerhouse couple are celebrity trainers and transformation specialists who host the hit ABC show, Extreme Weight Loss. They are authors and trainers for America’s Fittest Couple Challenge 2 and regularly travel the world as motivational speakers, striving to educate and inspire.

"We are beyond humbled to receive the Jack LaLanne award and feel there is no greater honor to be given in the transformation and healthy-living world,” commented the Powells. “To be mentioned alongside Jack and Elaine LaLanne is surreal. We are so honored to be recognized for the work that we do—and we want nothing more than to make an impact in this world like Jack did. He was a trailblazer in the space and truly changed the way people view the health and fitness industry. Jack’s life’s work was not only an inspiration to us, but he also helped us to personally model our passions and paths.”

In March 2017, Chris and Heidi launched their debut digital platform, TRANSFORM with Chris and Heidi, with the goal of transforming millions of lives. The app provides users with motivation, exercises, nutrition and a built-in community for a successful transformation. The duo expanded the TRANSFORM brand further with the launch of Fresh by TRANSFORM, the world’s first USDA-certified all natural, and ready-to-eat meal delivery service. Designed to make eating healthy, fast, convenient, affordable and sustainable.

“To describe Heidi and Chris Powell of ABC’s hit show, Extreme Weight Loss, [you just need] two words: “Dynamic Duo,” says Elaine LaLanne, Jack’s wife and president and chief executive officer of BeFit Enterprises and jacklalanne.com. “They are carrying on with the same desire as my husband Jack by inspiring people to transform their lives to be physically and mentally healthy. They remind me of how Jack and I worked together as a team for over 50 years.”

The IDEA Jack LaLanne Award was created in 2011 and was awarded posthumously to Jack LaLanne in its inaugural year. Previous recipients include actress Jane Fonda; Tony Horton, creator of P90X®; Alberto “Beto” Perez, the creator of Zumba®; long-distance swimming champion Diana Nyad; longtime broadcast journalist and personal trainer Jenna Wolfe; and Todd Durkin, elite trainer to NFL MVPs.

The 2018 IDEA World Convention will take place at the San Diego Convention Center and the Manchester Grand Hyatt Hotel in San Diego, California, June 27–July 1, 2018. Visit: www.ideafit.com/world for more information or to register.

About IDEA Health & Fitness Association 
IDEA Health & Fitness Association is the world's leading organization of fitness and wellness professionals for more than 35 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our seven publications, including the award-winning IDEA Fitness Journal; our fitness, business and nutrition conferences; and hundreds of streaming videos and DVD courses available on our website www.ideafit.com. Additionally, with IDEA FitnessConnect, we have created the largest national industry-wide directory linking over 250,000 fitness professionals to more than 16 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness®.

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