Technogym Creates Bespoke Gyms at 2018 World Cup for Brazil and Russia

SOURCE: Technogym

The global leader in fitness, wellness and athletic training supports Brazilian and Russian National Teams with innovative products and digital technologies

Technogym - the global leader in fitness, wellness and athletic training - is the official supplier of training equipment and digital solutions for the Brazilian "Seleção" and the Russian National Team at the 2018 World Cup. To efficiently support the players with their training, Technogym is providing the teams with the most innovative equipment and programs.

The Brazilian team has a training facility fully equipped with Technogym equipment at the team’s headquarters, Granja Comary, in Teresopolis as well as at their training camp during the World Cup in Sochi, Russia. The Russian team has a dedicated training center with Technogym equipment at the team's headquarters in Novogorsk, Russia as well as at their temporary training camp in Austria.

Maintaining a peak athletic state makes all the difference in a short-burst, high-intensity event like the World Cup. The custom program Technogym has developed for the players focuses on cardiovascular, strength, flexibility and rehabilitation training. The program utilizes SKILL LINE – the latest innovation Technogym has developed for high level athletic training which includes the SKILLRUN treadmill, SKILLBIKE, SKILLROW and SKILLMILL, a unique solution to train speed and power at the same time.

In addition to the SKILL LINE, the bespoke gyms also include Technogym EXCITE and SELECTION pieces for cardio and resistance training. The equipment is all fully integrated with Mywellness cloud, the brand’s digital ecosystem, enabling the players to stay connected to their own personal training program both on the equipment and outside the training facility via their mobile and wearable devices.

The partnership with the Brazilian and Russian national football teams once again positions Technogym as the top wellness brand for athletes globally. The company has been the official supplier to the seven latest editions of the Olympic Games: Sydney 2000, Athens 2004, Turin 2006, Beijing 2008 London 2012, Rio 2016 and PyeongChang 2018, and to some of the most prestigious national and international football clubs including Juventus, Inter Milan, Chelsea FC, Paris St. Germain and more. 

About TECHNOGYM

Founded in 1983, Technogym is a world leading international supplier of technology and design driven products and services in the Wellness and Fitness industry. Technogym provides a complete range of cardio, strength and functional equipment alongside a digital cloud-based platform allowing consumers to connect with their personal wellness experience anywhere, both on the equipment and via mobile when outdoors. With over 2,000 employees and 14 branches globally, Technogym is present in over 100 countries. More than 80,000 Wellness centers and 200,000 private homes in the world are equipped with Technogym.