FitnessOnDemand™ (FOD) and STRONG by Zumba® announced today that they have partnered to bring the world favorite, high intensity beat-synced workout to thousands of facilities worldwide through FOD’s virtual fitness platform. In a distinctive step, the STRONG by Zumba workout is redefining the high-intensity experience through music, crafting custom-made beats that are reverse-engineered to match every move throughout the workout. These virtual group exercise classes push participants past perceived limits with the notion that music is not just an afterthought, but also the essence of the program’s success.
STRONG by Zumba® combines body weight, muscle conditioning, cardio and plyometric training moves synced to original music specifically designed to match each routine. Program participants will burn calories and complete more reps than ever before, while toning arms, legs, abs and glutes—the class truly fulfills on its promise, providing a full body, calorie-torching workout with real results. Emphasizing music as the main motivator, the brand has partnered with some of the best music producers in the world, including Steve Aoki, Timbaland and Krewella to create original music for this exciting new virtual group exercise format. Fast-paced beats such as EDM, techno, house, drum, dubstep, hip-hop, and fusion genres including Moombahton, will keep participants focused on the moves instead of counting repetitions. Click here for a STRONG by Zumba clip.
“As more and more facilities search for ways to appeal and drive traffic into their group training and functional areas, STRONG by Zumba was a natural partner choice,” said Garrett Marshall, Divisional CEO at FitnessOnDemand. “No one would debate the popularity of high-intensity workouts right now. But, STRONG by Zumba is differentiated by the sum of its parts. It provides an experience where most high-intensity products only provide a workout.”
“We are thrilled to bring this incredible new program to the FitnessOnDemand virtual fitness platform—it is truly revolutionizing high intensity workouts and making them more exciting through the unique role that music plays,” said Darren Jacobson, SVP, Instructor Programming at Zumba Fitness. “In just one year, more than 300,000 people are finding their fitness solutions in STRONG by Zumba classes on a weekly basis, making it one of the fastest, if not the fastest, growing fitness programs on the planet. The partnership with FitnessOnDemand will help to bring even more awareness to the program and provide so many people with a chance to experience real results with a serious afterburn.”
FitnessOnDemand™ is a market-leading enterprise video distribution platform for fitness media and content. Since 2011, their services have allowed facilities around the world to economically deliver premium fitness programs to their users. With programming and services designed to optimize space, streamline operations, and offer unparalleled variety, their services are the perfect addition to fitness facilities, apartment complexes, hotels, and more. With the release of their mobile app for iOS and Android, FitnessOnDemand is making premier fitness programming even more accessible for users at home or on-the-go. For more information on FitnessOnDemand, visit fitnessondemand247.com and follow on Facebook and Instagram.
About STRONG by Zumba®
STRONG by Zumba® is a non-dance, music-led, high-intensity training exercise class that combines bodyweight, muscle conditioning, cardio, and plyometric training moves. The routines were created first and then music was reverse-engineered to match every move perfectly, for a unique workout experience that pushes you past your perceived limits. This new concept, which emphasizes music is the main motivator, allows you to burn more calories while toning abs, legs, arms, and glutes. The STRONG by Zumba® workout is complemented by athletic apparel and footwear. Instructors can opt to receive exclusive music, routines, marketing materials, and support by joining SYNC, the STRONG by Zumba® Network. For more information and to find a class, visit strongbyzumba.com and follow us on Facebook and Instagram.