SOURCE: Mayweather Boxing + Fitness
Best-in-Class Fitness Experience Created by Undefeated Boxing Champion Seeks Qualified Entrepreneurs to Open Studios Worldwide
Los Angeles, Calif. (July 24, 2018) – Mayweather Boxing + Fitness, a best-in-class fitness experience created by the most successful boxer of all time, announced today the launch of its comprehensive domestic franchising and international territory rights program.
Boxing great Floyd Mayweather announced the global business venture and its structured franchise model following his highly anticipated “Money Fight” against Conor McGregor in August 2017. Emblematic of Floyd’s passion for family, fitness and community, the new enterprise is grounded in the philosophy that fitness levels shouldn’t be determined by socioeconomic status, and that everyone should have access to, and benefit from, elite fitness resources. Through this holistic offering, Floyd is, for the first time ever, revealing his training and fitness methods that kept him on top of the boxing profession for more than 20 years.
Franchises will be offered to qualified individuals, with options to open a brand-new Mayweather Boxing + Fitness studio for as little as $200K; or to convert an existing fitness business into a Mayweather Boxing + Fitness studio for as little as $70K. To demonstrate his passion to help businesses and support the community, Mayweather will waive the entire franchise fee to help existing qualified gyms convert their business into a Mayweather Boxing + Fitness studio.
“We’re looking for motivated people who share our passion for bringing best-in-class fitness to the world stage,” said Floyd Mayweather. “Our goal is to have Mayweather Boxing & Fitness studios in neighborhoods all over the world, providing fitness programs for anyone who wants to train more effectively.”
Each Mayweather Boxing + Fitness studio will offer class-based boxing and functional training workouts for all levels of fitness, along with advanced tech features, including individual Virtual Reality sessions, heartrate monitoring and daily workout videos. The VR experience features a virtual Floyd coaching individual users through routines that kept him at the top of his game throughout his boxing career, providing an incredibly fun and effective cardio workout.
“Boxing fitness is an on-trend, accessible and highly effective workout,” said James Williams, CEO of Mayweather Boxing & Fitness. “With the launch of our franchise program, we are providing entrepreneurs across the world with a system to capitalize on the rapid increase in demand of boxing group fitness, all under the brand that represents the gold standard in boxing. Our flagship location has experienced tremendous success and became profitable within its first three months of opening. This is a testament to the business infrastructure we have in place, which we are now rolling out through our franchise program.”
The Mayweather Boxing + Fitness flagship studio, located on Wilshire Boulevard in Los Angeles, will have its Franchise Grand Opening Event this weekend on Saturday, July 28, 2018, at 8:00am PT, with a public event featuring a ribbon cutting, giveaways, classes and more.