SOURCE: Life Time®
CHANHASSEN, Minn., Sept. 5, 2018 -- Life Time is set to launch an all-new concept, Life Time Sport, at Winter Park in Eden Prairie, Minn. Following a pilot in Lakeville, Life Time Sport will officially kick-off at the former Minnesota Vikings practice facility once modest renovations are complete later this fall. In the interim, Life Time will offer outdoor play and limited access events in September. A Wait List has been established for interested families at https://www.ltsport.life/. Details of the Winter Park lease for the interim use of the facility are not being disclosed.
Life Time Sport is the vision of Life Time Founder, Chairman and Chief Executive Officer Bahram Akradi, who hopes to bring pure fun back into sports without unnecessary boundaries. Life Time Sport offers a flexible alternative to organized team play with schedules and formats that make it stress-free for parents to drop off their kids when it works for them. Kids will take part in 10 minute scrimmages in a no-pressure, fun environment, supervised by certified coach referees who will guide and motivate players during pick-up play. Players will be divided by age and ability, playing on smaller, short-sided fields for more touches on the ball. The program is available for both members and non-members.
"As I reflect on my youth, I recall how much fun playing soccer brought me," says Akradi. "Every day after school, I dropped my books at home and joined my friends in the street to play this great sport. Nothing was structured and, along the way, we all learned valuable leadership lessons and life skills. Today, as a parent of young kids, I realize it is quite the opposite. Our lives – and those of our children – now are so incredibly organized, it can be inconvenient and exhausting. That's why I'm so passionate about Life Time Sport, which offers fun, free play and a controlled level of guidance from a coach so kids can get back to just being kids."
Limited renovations at Winter Park will begin soon with a grand opening planned for fall 2018. The indoor football field will be transformed into space for six to eight small-sided soccer fields that can accommodate 60 to 80 players. Two outdoor football fields will become 12 to 16 small-sided fields for another 120 to 160 kids. Life Time will also add a viewing area, lounge rooms with TVs and a cardio and weight room for adults.
"Life Time has been a long-standing and valued partner of the Minnesota Vikings for decades," said Vikings Chief Operating Officer Kevin Warren. "We are excited to know Winter Park will be filled with fun through Life Time Sport while we continue to evaluate the long-term redevelopment plans for the property."
About Life Time®
Life Time champions a healthy and happy life for its members across 138 destinations in 38 major markets in the U.S. and Canada. As the nation's only Healthy Way of Life brand, Life Time delivers an unmatched athletic resort experience and provides a comprehensive healthy living, healthy aging and healthy entertainment experience that goes well beyond fitness to encompasses the entire spectrum of daily life for individuals, couples and families of all ages. For more information visit www.lifetime.life.
