SOURCE: Ready
- Ready launches additional 1,300 seats for innovative in-seat ordering experience in partnership with BC Place and Bypass.
- Ready is the only in-seat ordering technology in North America that does not require guests to download an app or register.
- Ready and Bypass’ offering allows for improved customer service and guest experience at BC Place
Vancouver, B.C., October 9, 2018 – Ready, a financial technology company that eliminates wait times when ordering and paying for food, today announces the launch of their in-seat ordering service in 1,300 seats at BC Place, British Columbia’s largest multipurpose sporting and live entertainment venue. Ready is the only in-seat ordering technology in North America that does not require guests to download an app or register. Ready’s partner, Bypass, provides the point of sale (“POS”) solution for the BC Place roll-out.
Ready, BC Place, Centerplate and Bypass’ launch of 1,300 seats follows a pilot at BC Place that initially serviced 258 seats in its Pitch Side section through nine games. The expansion adds 1,300 seats in the premium club seats section, providing 1,558 guests access to Ready’s in-seat ordering experience, coupled with Bypass’ POS solution.
“Ready's digital to physical commerce platform is enabling new customer experiences that were not possible before,” said Laurent May, Head of Ready. “Following the success of the initial trial, we are now looking ahead to create further innovation with Bypass and greater value for BC Place and its guests. At the forefront of innovation, BC Place has truly been a leader in their industry, adopting new technology and focusing on new ways to enhance guest experience.“
The partnership between Ready and Bypass allows for seamless integration between the in-seat ordering solution and the venue’s POS. Guests do not have to download an app or register; pain points that have caused friction for users of in-seat ordering solutions in the past. Fans scan a unique Ready QR code on the armrest of their seat with their phones, which directs them to the Ready in-seat ordering menu. Guests make their selection, pay, and have their order delivered directly to them without missing a moment of the event.
BC Place is the only stadium in North America to have adopted app-free in-seat ordering. Its team’s goal is to enhance the guest experience with a new innovation and level of convenience visitors cannot currently experience elsewhere, while increasing both the number of food and beverage orders and order size/spend per visitor.
“Bypass and Ready were able to take a great idea and execute it seamlessly, producing an exceptional in-stadium experience for our guests. We are very excited to offer this industry-leading service at BC Place,” says Milad Sakiani, Director of Technology for BC Place.
For more information or a demo, visit www.ReadyToPay.com/Stadiums.
About Ready
Ready is payment and order processing technology that reduces wait times and changes the way restaurant and stadium staff deliver customer experience. A FinTech company based in Vancouver, BC, Ready lets consumers order and pay for their food and drinks from their smartphones in seconds without the hassle of flagging down servers - no app is required. For venues, Ready optimizes front and back of house staffing to reduce labor costs, process more orders in less time and provide a better overall customer experience.
Learn more at www.ReadyToPay.com.
About Bypass
Bypass combines front-of-house, self-service, back-office tools and deep insights for an integrated enterprise point-of-sale solution that brings the innovation, sophistication, and scalability of e-commerce to physical merchants. Whether through fixed terminals, mobile devices or desktop management software, Bypass accelerates profit, efficiency, and most importantly, the guest experience. www.bypassmobile.com
About BC Place
BC Place is the largest multipurpose venue of its kind in the province of British Columbia, hosting sport, exhibitions and live entertainment, right in the heart of Downtown Vancouver. BC Place is proud to be home of the BC Lions Football Club, Vancouver Whitecaps FC, the Canada Sevens (part of the World Rugby Sevens Series), as well as the BC Sports Hall of Fame. Each year the stadium welcomes more than one million guests to championship sporting events, major concerts, consumer shows, community, arts and cultural gatherings, and world-class special events on a grand scale. www.bcplace.com
