SOURCE: Planet Fitness
HAMPTON, N.H., Jan. 6, 2020 -- Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, today announced that it has opened its 2,000th location in Colorado Springs, Colorado on E. Woodmen Rd. on December 31st, 2019. The Company also opened its 2,001st store on December 31, 2019, bringing its 2019 total store openings to a record 261.
"I am proud to announce this milestone, which demonstrates how our judgement free, affordable approach to fitness continues to resonate with consumers and the tremendous work being done every day across our system by our franchisees, their team members on the front lines, and our corporate employees," said Chris Rondeau, chief executive officer of Planet Fitness. "2019 has been a milestone year of growth for us; with more Planet Fitness locations opened than in any year in our history, and I believe we are just getting started. Beyond our own benchmarks for success, when compared to the industry, our growth is incredible and we continue to see an opportunity to double our domestic store count over time and bring fitness to even more people's backyards."
Rondeau continued, "This milestone wouldn't be possible without the passion and determination of our experienced franchisees who are bullish on aggressive, thoughtful expansion in both new and existing markets. I am excited about the growth opportunities that lie ahead, and together we continue to fulfill our shared mission of bringing non-intimidating, affordable, and accessible fitness to all."
To celebrate the New Year, now through January 9, new members can join any Planet Fitness location nationwide for only 20 cents down and then $10 a month. To learn more about the Judgement Free Zone™, find a club, or join online, visit PlanetFitness.com.
A leader in the fitness industry and franchising, Planet Fitness was named to Fortune magazine's 2019 '100 Fastest-Growing Companies' list and Forbes 2019 list of 'America's Best Franchises'. Additionally, the Company also placed ninth on Entrepreneur's 2019 'Fastest Growing Franchises' list, which measures companies' ability to scale fast and take their franchisees to the next level, and seventh on Entrepreneur's 2019 'Franchise 500' list. Planet Fitness offers extremely low membership fees starting at just $10 a month, a high-quality experience, and a variety of benefits, including a hassle-free, non-intimidating environment, free fitness training included with every membership, brand name cardio and strength equipment, fully-equipped locker rooms, flat screen televisions and much more.
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2019, Planet Fitness had more than 14.1 million members and 1,899 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.