The STA Group and English Institute of Sport Launch ‘The Sports Technology Annual Review’ | Athletic Business

The STA Group and English Institute of Sport Launch ‘The Sports Technology Annual Review’

SOURCE: The STA Group, English Institute of Sport (EIS)

Ground-breaking Technology Report for the Sports Industry

The STA Group and the English Institute of Sport (EIS) have revealed they will publish a new industry report, The Sports Technology Annual Review, in the Autumn. 

The Sports Technology Annual Review, a first of its kind for technology in the sports industry, will detail key advances and trends from across sport, highlighting leading tech-forward sports organizations and brands. The Review will provide insight, analysis and commentary on the most important, advanced and innovative figures in the sector globally. 

Content for The Review will be drawn from numerous sources, most notably extensive and bespoke research by the EIS Performance Innovation team, as well as information derived from STA Group judges and entries submitted to The Group’s award programmes.

Rebecca Hopkins, CEO of The STA Group, explained: ‘The Sports Technology Annual Review is a much-needed piece of insight that will focus on the brands and people who are game-changers in sports technology and innovation. Previous sector reports have, so far, focussed on the start-up community and whilst this is hugely valuable, the industry’s major players are really the ones who instigate seismic change.’

She continued: ‘We are proud to be creating this important and ground-breaking initiative with the EIS as they are one of the very few sports bodies who have this degree of knowledge and understanding of the sector, which makes this insight enormously credible, useful and exciting.’

Nigel Walker, National Director at the English Institute of Sport, added: ‘The EIS has a unique track-record of performance-impacting innovations that enable athletes, coaches and managers to excel. The Sports Technology Annual Review gives us the chance to share our research as well as the unique insight enjoyed by the STA Group, and together we are seeking to celebrate and promote technology and innovation – such an important part of modern sport.’

The STA Group is a communications, events and consultancy business operating at the heart of sport globally. Our mission is to ‘Inform, Inspire and Celebrate’ sports technology across the international sports sector. The STA Group’s brands include the STA Startups, ENS Ltd, a dedicated sports PR agency, STA Asia Pacific, which is operated under licence in China, and the Sports Technology Awards, the leading annual global celebration of technology-led innovation across the international sports sector. The STA Group prides itself for being at the forefront of the key topics, changes and challenges in the sector, testament to which is its work pioneering topics such as athlete welfare, gender equality and sustainability. The Group’s awards attract hundreds of entries from more than 30 countries and 50 sports, and boasts a network including Olympians, Paralympians, World Champions, leading coaches and business and tech visionaries. The Group’s Sponsorship Partner Family includes Ticketmaster Sport, Charles Russell Speechlys, EIS and Sportradar.

The English Institute of Sport (EIS) provides outstanding support services to improve sporting performance. A network of over 300 world-leading experts and practitioners in science, medicine, technology and engineering enables athletes to realise their potential and excel. Established in 2002 and grant funded by UK Sport, the EIS works in partnership with Olympic and Paralympic sports to put people at the heart of extraordinary performance. At the Rio 2016 Olympic & Paralympic Games, the EIS worked with 93% of the athletes and 31 of the 34 sports that won a medal for Team GB and Paralympics GB

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