SOURCE: WMT Digital
Platform Debuts with Georgia Tech, Bringing the Next Generation of Live Event Engagement to Yellow Jacket Fans
Atlanta, GA – September 3, 2020 – WMT and LiveLike today announced a new partnership that will bring the next generation of live event fan engagement to the nation’s most well-known collegiate athletic programs.
The debut with Georgia Tech athletics, using Georgia Tech’s custom-built digital athletics platform and app, will enable students, fans, alumni and recruits to participate in interactive features that seamlessly sync to live events, all from Georgia Tech’s existing website.
“With the postponement of some sports and others reducing or eliminating in-venue attendance, we set out to reimagine the collegiate sports experience,” said Andres Focil, Founder, WMT. “Working with LiveLike, we can elevate how athletic programs engage with their fan base in real-time, without ever leaving the team’s current online platform.”
WMT and LiveLike will deliver for Georgia Tech athletics a new user experience that includes LiveLike’s interactive features with a full suite of customizable options.
For content owners and rights holders, LiveLike offers the ability to bring watch parties and other interactive features to their audience, without building an entirely new platform. LiveLike's features can be easily added to partners' apps and websites within weeks, engaging with a cultivated audience that already exists. LiveLike’s approach delivers unique engagement, retention and monetization opportunities for content owners while increasing the ways fans can interact with their favorite teams.
“We are thrilled to work with WMT Digital and work with Georgia Tech, my alma mater, to bring our interactive features to college athletics for the first time. Andres and his team have created some amazing platforms for the biggest names in collegiate athletics, including Georgia Tech, and we are excited to bring LiveLike to their students and fans,” said Miheer Walavalkar, CEO, LiveLike.
The partnership with WMT Digital comes on the heels of LiveLike’s partnerships with the Turner Sports and NBA Digital, English Premier League & Sky Sports, and FloSports.
About WMT Digital:
WMT is a full-service team of engineers, designers and developers committed to solving problems. By examining user behavior through search patterns, the company builds one-of-a-kind digital products that inspire action.
Grounded in targeted metrics, WMT crafts custom solutions that meaningfully impact fan engagement, recruiting, ticket sales, fundraising, and more. Many of the most respected names in collegiate athletics partner with WMT, including the Arkansas Razorbacks, Clemson Tigers, Florida State Seminoles, Georgia Tech Yellow Jackets, Kansas Jayhawks, Notre Dame Fighting Irish, and Ohio State Buckeyes.
LiveLike brings the next generation of digital fan experiences to live events. Its technology allows content owners and platforms to engage their audiences through interactive and immersive experiences, significantly changing the way people view live sports and entertainment. Founded in 2015, LiveLike initially built a successful business with a focus on bringing fans to the biggest live sporting events in the world through virtual reality - from the Super Bowl and FIFA World Cup, to the French Open, UEFA Champions League, European Championships and more. The company has spent the past two years developing a new suite of tools that bring watch parties and other new engagement and monetization opportunities to partners, through proprietary software that is integrated seamlessly and directly into media companies and publishers’ mobile apps and websites. This SaaS toolkit creates a unique social experience that includes features such as spoiler-free co-watching, gamification, interactivity, influencer-led chats, brand integration opportunities, and more. Officially launched in 2020, LiveLike’s new fan engagement offering has already been integrated with Sky Sports (English Premier League), FloSports and Turner Sports (NBA). The company is soon expanding beyond sports, applying its technology and expertise to new categories, including entertainment and news.