SOURCE: FITFOREVER
ASPEN, CO (Oct 15, 2020) -- The burgeoning interest in at-home training has led to a dramatic spike in the popularity of fitness apps and equipment. With gyms and fitness studios either no longer accessible or appealing for consumers, nearly one-third of young Americans have turned to digital training options, according to a recent study conducted by the Pew Research Center. Sales of fitness equipment in the U.S. has shot up 55% in the first half of this year.
Noting a lack of options for those who demand more specific guidance or who have pre-existing injuries or physical limitations, renowned wellness expert Dr. Jeremy James today announces the launch of FITFOREVER. This new customized at-home fitness app was created by Dr. James and his team of medical professionals for adults of all ages and fitness levels.
FITFOREVER offers personalized programs and is based on Dr. James’ years of experience treating and training Olympic and professional athletes, CEOs and clients from all walks of life, as director of the renowned Aspen Club Back Institute in Aspen, Colorado. The focus is on form and technique -- helping users develop highly functional bodies. The program’s video-based learning uses simple, safe, non-intimidating exercise routines consumers can do from the convenience of their home.
“I’ve witnessed so many patients in my practice with injuries that could have been avoided,” says Dr. James. “I saw a need to provide consumers with an educational foundation for greater mobility and healthy living. My goal for FITFOREVER is to create a fitness platform backed by and with access to medical professionals so consumers of all ages feel good and remain healthy and fully functional.”
The same study that showed a sharp uptick in virtual fitness by young adults also noted a smaller percentage of older Americans utilized fitness and wellness apps: 22% of those aged 30-49 and only 12% of adults 50-64. Recognizing that many are underserved in the rapid fitness industry evolution, Dr. James created a platform that steers clear of high impact, potentially dangerous fitness routines to focus on flexibility, core strength and long-term health.
Instead of the typical “one size fits all” approach, the FITFOREVER plan is customized for each individual and is progressive. At sign-up, clients undergo a personal assessment to analyze their current fitness level, potential pain points and which fitness equipment they have access to. Based on these findings, Dr. James and his team of doctors, certified trainers and physical therapists create a customized plan that guides each user through a progressive series of workouts.
Following the personal assessment, members are put into a customized program to best meet their goals, with daily workout videos to build a strong foundation and progress with the member as they move through the program. Most are shot outdoors against the scenic backdrop of Aspen Mountain.
If someone wants to opt out of their program, they can alternatively utilize any of the 430+ available videos, each ranging from 5 to 30 minutes. With the launch of the app, five additional videos will be posted each week providing continuously new content.
"When it comes to physical fitness, age is truly just a number,” says Dr. James. “I’ve seen 40-year-olds move like they’re 80, and I work with 80-year-olds who move like they’re 40. Commit to the right exercise program, and you’ll feel your best for decades to come.”
Dr. James is also co-author of the bestselling Younger Next Year Back Book. He has teamed up with his other Younger Next Year authors and renowned spine surgeon Todd Albert MD, Chief Surgeon Emeritus of Hospital for Special Surgery in New York City, to bring FITFOREVER to consumers who want to safely reach their fitness goals.
“Our method is simple,” says Dr. James. “At FITFOREVER our focus is on building a highly functional body that feels great. Looking good is just a wonderful side effect”. Consumers can access the FITFOREVER app at https://fitforever.com/ as well as streaming services Roku, Apple TV, Amazon Fire TV, Android TV and Google Play for $14.99 per month or $99 for an annual subscription.
ABOUT FITFOREVER: FITFOREVER is the smart digital fitness platform that provides customized programs for men and women of all ages, skills and levels of fitness. Designed by leading doctors and biomechanical experts, FITFOREVER provides users with in-depth video routines that reset how they understand, move and develop their bodies. Founded in Aspen, Colorado by Jeremy James DC, CSCS - a leading specialist in chronic back pain and the co-author of the Younger Next Year Back Book - this research-based program uses a comprehensive self-assessment to create a curriculum unique to users' bodies and goals. At FITFOREVER, our focus is on a highly functional body that feels great. Looking great is just a wonderful side effect. For more information, please visit FITFOREVER.COM
