TRX Expands Commercial Business With The Launch of TRX Elite

SAN FRANCISCO – October 28, 2020 – TRX®, the global leader in functional training equipment, world-class training content, and app-based training technology, today announced TRX Elite™ – a new arm for the brand’s commercial business, focused on government, military, law enforcement and first responders. The creation of TRX Elite is made possible through a strategic partnership with JAGXE, and its affiliate JAG Consulting, industry leaders in the development and implementation of high-impact optimization protocols, facilities, and diagnostic, and programming technologies utilized by elite athletes, military and other high-performing populations.

TRX Elite will dramatically increase TRX’s footprint within these critical sectors and signifies another step in bolstering the brand’s comprehensive offering of fitness solutions. It also returns TRX to its roots in elite military training where Founder Randy Hetrick developed his earliest incarnation of the ground-breaking TRX Suspension Trainer™ as a Navy SEAL squadron commander.

“The military has played a significant role in my life and I understand the sacrifices each and every one of them make on a daily basis, so I’m excited and motivated to get back to our roots and reinvigorate this area of our business,” said Randy Hetrick, TRX Founder. “We’ve always been proud of our military roots and this partnership promotes the growth of our business supporting and enhancing the lives of this heroic segment of society I hold near and dear to my heart.”

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