Matrix Fitness Celebrates 20-Year Anniversary | Athletic Business

Matrix Fitness Celebrates 20-Year Anniversary

Matrix 20

COTTAGE GROVE, Wis. (October 4, 2021) – Matrix Fitness, the premier brand of Johnson Health Tech (JHT), celebrates its 20-year anniversary this month. Known as the fastest-growing commercial fitness brand, Matrix attributes its success to delivering the products, solutions and support their customers desire.

“Matrix design innovations have changed the way fitness equipment looks and feels since 2001,” said Mark Zabel, Global Chief Marketing Officer and President of the U.S. Commercial Division. “Matrix has leveraged continuous innovation and cross-cultural collaboration to emerge as an industry leader, challenging standards and raising expectations for fitness equipment design and integrated technology. We would like to extend our gratitude to our employees, partners, and especially the customers who have stood by us over the years.”

Matrix Fitness first made its introduction in the fitness industry at the Club Industry trade show in 2001 with the industry’s first round tubular construction of selectorized strength equipment. Their focus to change the aesthetic of fitness facilities remains true to this day. Over the last two decades, Matrix has won over 200 awards including industrial design, service, and fitness industry awards. Some of the most notable include FIT PROF’s Best Commercial Cardio Equipment of 2021, PLUS X AWARD 2021 Best Brand of the Year, winner of the International Service Excellence Awards in 2019 and 2020 and the Taiwan Excellence 2021 Award. 

Today, Matrix offers more than 500 products in its portfolio, offering a complete line of cardio, strength, and group training equipment for health clubs, luxury resorts, and collegiate athletic teams, plus club-quality equipment reimagined for the home. Matrix has grown its distribution channels to over 30 wholly owned subsidiaries and dealers in over 60 countries. 

About Matrix Fitness

Matrix Fitness is the fastest growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix is comprised of a complete line of cardiovascular, group training, technology, and strength-training equipment for health clubs and other fitness facilities.

About Johnson Health Tech

Founded in 1975, Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including: Matrix, Vision, and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes, and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.

For more information about Johnson Health Tech, visit

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