Premium Partners

PLAE Announces New Innovation Factory, Custom-Built Racks

CANTON, Ga. – January 10, 2022 – Relentlessly committed to developing innovative solutions that fuel human performance, PLAE has invested more than $10 million in a 90,000-square-foot factory to custom-build a new line of premium strength training racks. Plae Logo 2021

The new PLAE ICONx racks complement the brand’s high-performance athletic flooring systems and global education and coaching platform.

“Our goal has never been to simply manufacture products, but to innovate the absolute best solutions that drive human performance,” said Brett Waits, president of PLAE. “This state-of-the-art innovation factory compels us to continue evolving the industry and elevating the customer and user experience in additional product categories with excellence.”

Plae Submission Jan11

Located on the company’s nine-acre headquarters campus, the smart factory embodies PLAE’s philosophy that innovation never stops and the pursuit of perfection never ends. As such, it further perfects PLAE’s signature customer experience process – called [FORMULA] – which is comprised of a true collaboration with the customer, custom design-build, professional installation and project management.

For exceptional quality, the factory is equipped with high-tech machine tools, robotic welding and fiber lasers from leading industrial machine manufacturer TRUMPF. Within the futuristic factory, people, machines, automation and software efficiently work in precise sync.

“Cutting-edge manufacturing enables us to engineer specific products for specific applications and have full control over our supply chain, quality, experience and performance,” said Shane Gooneratne, managing director of PLAE International.

PLAE ICONx Racks – Made in the U.S.

Using U.S.-made steel, the PLAE ICONx racks are precisely engineered based on comprehensive customer direction and a detailed design process. To elevate both form and function, PLAE provides virtually unlimited combinations and customizations of these modular units with paint schemes, branding, grilles, J-cups, gussets and attachments.Integral in the compelling aesthetics is a superior military-grade coating that significantly outperforms standard powder coating. Built for aggressive training applications, the exclusive ARMR textured satin finish is available in 16 standard color options.“Going above and beyond to deliver the best products, we execute the entire experience like no one else,” said Rich Gray, executive VP of sales at PLAE. “We customize each solution to complement individual training environments; scrutinize every detail of how they look, function, feel, and sound; and expertly bring our customers’ visions to life.”Currently accepting inquiries on custom-built ICONx racks, PLAE anticipates shipping product globally by March.“We’re creating the future,” Waits promised. “This is only the beginning.”

About PLAE

PLAE exists to innovate and deliver high-performance solutions and world-class experiences for those who refuse second best. Compelled to evolve the performance industry from the ground up, we harness research & development, long-term partnerships and unrivaled execution to design and develop premium spaces for human movement.  

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